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consumer surplus (CS)
Willingness to Pay - Market price = WTP - P*; graphically this is the area BELOW demand and ABOVE price
What do you need to know to calculate CS?
Need to know: demand choke price, P*, Q*
Demand choke price
the max amount that the richest/biggest fan would pay
Producer surplus
Market price - Willingness to sell = P* - WTS; graphically the area BELOW price and ABOVE supply curve
What do you need to know to calculate PS?
Supply choke price, P*, Q*
Supply choke price
the minimum amount that the cheapest producer could supply for
Allocative efficiency
At market equilibrium, those who value the good the most will receive it
productive efficiency
production for the cheapest will supply it
Efficiency vs. equity
outcome that maximizes PS & CS vs. outcome that distributes CS & PS fairly
How does elasticity impact PS and CS?
elastic demand → price sensitive → lower maximum WTP → smaller CS; elastic supply → more flexible → lower WTS → higher PS
Deadweight loss
DWL: consumer or producer surplus that exists at the market equilibrium and is destroyed by moving to a different outcome (usually foregone mutually beneficial transactions)
Missing markets & why they may exist
markets that WOULD create mutually beneficial transactions between buyers and sellers, but do not exist; government, lack of info/communication, lack of technology