Untitled Flashcards Set

What is social media (SM)?

IT for sharing content among networks of users.

What does SM enable?

Communities of practice of people related by a common interest.

What is crowdsourcing?

The act of a company outsourcing a function to a large network of people via an open call.

Name some social media providers.

Facebook, YouTube, LinkedIn, Twitter (X), Instagram, TikTok.

What is the role of users in social media?

Individuals and organizations who interact within communities.

How do social media communities function?

First-tier communities have direct relationships, while second-tier communities are intermediated by users.

What is the exponential nature of social media relationships?

As community members grow, they create wider networks which can be both beneficial and problematic.

What does social media data management focus on?

Content data and connection data.

What is social capital?

Social relations with an expectation of marketplace returns.

What are some risks associated with social media?

Synthetic 'friends', click farms, false identities, and inappropriate content.

What are some ways companies make money from social media?

Advertising, freemium models, and affiliate commissions.

What does an influencer do?

Influences others' thoughts and decisions on buying and political campaigns.

What can employees do with social media inside a business?

Bypass managers to communicate directly with senior levels.

What is the impact of social media on communication prior to 1980?

Restrictive channels limited communication to a few methods.

What should companies have to manage corporate risk associated with social media?

A social media policy outlining employee rights and responsibilities.

What are steps individuals can take to protect their digital footprint?

Clearing cookies, encrypting emails, and avoiding using real names.