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Last updated 7:58 PM on 8/24/26
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11 Terms

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Target population

The specific group of people a researcher is interested in studying.

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Sample

A smaller group selected from the target population to represent it in a study.

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Population validity

The extent to which a sample's findings can be generalized to the target population.

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Opportunity sampling

Selecting participants based on their availability (e.g., whoever is nearby or easy to access).

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Random sampling

A sampling method where every member of the target population has an equal chance of being selected.

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Self-selected sampling

Participants volunteer to take part, usually in response to an advertisement.

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Snowball sampling

Participants recruit other participants from their own networks who share the same traits.

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Stratified sampling

Random selection of participants from subgroups (strata) of the population, proportional to each subgroup's size in the population.

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Pre-registration

Publicly declaring and documenting a study's hypotheses, design, and analysis plan before data collection begins.

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Pilot interview

A small-scale practice run of an interview, done before the main study, to test and refine the questions.

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Positionality

Acknowledging how a researcher's own social and cultural identity influences their access to participants and interpretation of data.