Building YOUR DREAM: A Canadian Guide to Starting Your Own Business

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These flashcards cover key terms and concepts related to business planning as outlined in the lecture notes.

Last updated 5:20 PM on 10/23/25
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16 Terms

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Business Plan

A written document that describes all aspects of your business venture.

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Vision Statement

A clear, concise, inspirational statement focusing on the ‘why’ of your business.

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Mission Statement

Defines the purpose and reason for being of a business, focusing on the ‘how’.

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Objectives

Specific and measurable goals that provide a means to measure the performance of your business.

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Traditional Business Plan

A comprehensive document outlining the details of a business venture, often for obtaining financing.

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Business Model Canvas

A strategic management tool that provides a visual framework for developing new or documenting existing business models.

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Lean Canvas

An entrepreneur-focused business plan template that emphasizes problems, solutions, and key metrics.

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Executive Summary

A 1-2 page summary of the most important points in your business plan.

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Market Analysis

Describes the profile of target customers, market size, trends, competition, and expected sales.

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Financial Plan

Outlines necessary financing, proposed investment terms, and realistic financial projections.

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Components of a Business Plan

Includes an executive summary, background information, market analysis, marketing plan, and financial plan.

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Appendices

Material attached at the back of your plan that supports and supplements the body of the business plan.

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Implementation Schedule

Presents an overall schedule indicating necessary actions and timing for business launch.

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Production/Operations Plan

Describes the operating side of a business including location, manufacturing plans, and labour requirements.

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Customer Segments

The different groups of people or organizations a business aims to reach.

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Value Propositions

The unique value offered to customers that differentiates a product or service from competitors.