1/68
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced |
---|
No study sessions yet.
John Floren
CEO, recently appointed president
Methanex
worlds largest methanol producer
30%, 60%
before the 2008 global economic crisis, senior management team developed strategy that increased annual revenues by more than ___ and earnings by almost ___
Sustainability
despite success, floren had concerns regarding ___ of corporate strategy’s focused scope
Cost leadership and reliable delivery
Methanex success due to
Methanex Production Facilities
multi-million dollar production facilities in remote, natural gas rich regions of the world
supported own distribution and logistics system
Diversified
unlike many competitors, methanex not
believed lack of allowed their org to focus singularly and clearly on strategy
Poor infrastructure and political instability
emerging in market economies, could result in inconsistent gas supply
could cripple production and impact supply chain
Management at Methanex
undertook quarterly risk review process
included systematic review of corporate strategy and competitive landscape of methanol industry
2/3
market valuation of methanex only ___ of the replacement value of its assets
Global recession
threatened production facilities in Egypt and Chile
Egypt
Unpredictable and unpredicted social unrest threatened production from brand new $870 million facility
Chile
one of firms major production centers sat idle because of govs ban on natural resource exports
China
opportunity to expand into
China
became significant player in global supply and demand
DME and MTO
China made discoveries for alternative methanol use of
sub for propane as household fuel and olefins to make plastic
Risk of entering China
no significant investments in new applications
Potential rewards high, also entry risks
2.5 billion
Methanex worth
Methanol
widely traded chemical commodity consumed in all major regions of world
occurs naturally in environment in minute quantities
Process of making methanol
heating natural gas with steam
cooling and condensing gas
distilling product
Methanol in pure form
limited number of direct applications
used as base ingredient in production of more stable chemicals
Formaldehyde and Acetic acid
used in traditional applications
2/3 of global supply
Energy sector
used for gasoline blending
production of DME, MBTE, MTOs
Demand for formaldehyde
remaining high
growing public health concerned surrounded health risks associated with occupational exposure to chemical
US National Cancer Institute
In May 2009 published report on health effects of occupational exposure to formaldehyde and possible link to leukemia, etc.
Acetic acid
13% of global methanol demand
Energy sector
demand for methanol increasing
MTBE and DME
MTBE
used to reduce harmful automobile emissions
but presence in water supplies led to public concerns
passing of US energy policy act
Effected demand of MTBE
European and Latin American countries imposing taxes on fossil fuels to encourage use of alternative fuels such as biofuel
global demand remained relatively constant: clean energy component in Europe
DME
methanol-blended fuel increasing in popularity as alternative to gasoline
used for residential heating and cooking
attractive alternative fuel: non-toxic and harmless to ozone layer
became attractive alternative for domestic heating
China
largest market for residential DME
introduced standards for use of M85 and M100, M15 in coming years
North American Market
demanded only 14% of global supply
due to regulations and restrictions around uses of formaldehyde and MTBE and rapid tech advancements in alternative energy
China
single largest consumer of methanol
Natural gas
subject to fluctuating prices, interruptions to supply lines and international policies, regulations governing imports and exports
Methanol output supply
greatly affected by planned and unplanned outages of methanol plants
Methanol plants
most operated at 85% of total capacity to allow for output increases when economically beneficial
Most methanol producers
attempted to closely match production output and customer demand
Cost effective substitutes
Methanol had few
Methanol Market
CAGR high - projected to rise to 7.3% based on rising oil costs and increasing global demand for alternative fuel sources
traded above energy value consistenty for past 15 years
Long-term supply and pricing agreements
when high reserves of natural gas identified but local industry had limited use for resources, methanex able to negotiate
based on monthly volumes with major multinational manufactorers
Methanex production operations
in Trinidad, New Zealand, Chile
Methanex marketing offices
Asia-pacific region, north america, south america, and europe
Trinidad
JV with BP and Methanex in
initiated pilot program to introduce methanol fuel blending in
New Zealand
3 methanol plants
due to economics and resource extraction capabilities, local supply of natural gas largely dependent on short-term contracts
unfavorable economic conditions led Methanex to idle 2 larger plants
reopened one plant
Chile
expansion into risky: percieved political instability and high capital investments costs
delivered benefits as result of low production costs and genrally stable supplies
Government halted all exports of natural resources: cut off supply of methane to Methanex’s production facilities
operated only one production facility in
aggressively backing natural gas exploration and acquisition in
Egypt
JV between Methanex and gov
coincided with anti-gov protests and civil unrest
Methanex temporarily closed plants to protect workforce
brought back online for brief period in spring 2011
social unrest again, plant idled few months later
Canada
originally had short-term contracts: more sensitive to fluctuations in supply
due to price volitility and high production costs orgingial production facility closed, retained as stroage facility
reopened facility in response to rapidly declining prices in north american natural gas market
Methanex vision
to achieve the lowest cost delivered in each region it served
Long-term contracts
partially mitigated Methanex’s risks from fluctuations in supply and prices
Methanex Outbound Logistics
Fleet of tankers
barges
trucks
trains
developed own ocean-going vessel company
Waterfront Shipping Company
stand-along business created to manage fleet of ocean-going vessels
offered transportation services on contract basis to other companies on “backhauls”: return trips to Methanex’s storage and distribution terminals
Distribution and Logistics Network
methanex had own
resulted from recognition that methanol planrs had life expenctancies of more than 30 years
Storing Inventory
methanex attempted to reduce vulnerability to market fluctuations in both price and supply by
had own storage and terminal facilities in Canada, Korea, China, Netherlands, US
Methanex Inventory
supplemented own production with purchased methanol from other producers when prices favorable
helped mitigate market risks and ensure company’s avaliability to serve clients consistently
Logisitics Network
ability to deliver to all major methanol markets in the world
preferred supplier for many of world’s major chemical customers
Methanex Competitors
had different objectives, cost structures, access to financial resources
most competitors did not have methanol as core business
MHTL
Trinidad
Second largest producer of methanol
Consolidation of shareholding and management of 3 smaller companies
Subsidiary companies in financial services, property and real estate development
Owned 5 production plants
largely responsible for making Trinidad world’s leading exporter of methanol
Strategic diversification out of methanol
Sabic
3rd largest global methanol producer
6 strategic busieness units (basic chemicals, intermediates, etc.)
Joint Venture between Saudi Arabian goc and Gulf cooperation counsil
MGC
Japan
4th largest supplier of methanol globally
JVs in Saudi Arabia, Venezuela, Bruenei
Produced methanol, ammonia, related derivatives
followed Methanex’s lead and opened 2 methanol storage facilities in US
MSK
held equity positions and marketing rights in production facilities in Saudi Arabia and Venezuela
off take positions in several locations globally
Petronas
Oil and gas producer
owned by malaysian gov
One of Fortune 500’s largest companies in the world
small petrochemical division produced about 2 million tonnes of methanol
Contract price of methanol
posted monthly by trade newsletters
driven by commodity spot prices unofficial prices approximated using average contract prices from several global suppliers
Market leader position
allowed methanex to influence price fluctuations, but not price trends
prices regarded in industry as standard for contract price rates
MNDRP
Methanex non-discounted price
quickly adopted by news outlets and industy reporting firms as general benchmark price for methanol contract prices
developed MEPCO and MAPCP
2009
Methanex revenues fell to half of its 2007 numbers
company barely broke even
decreased production in many of Methanex’s downstream methanol producers
2010
Methanex remained single largest methanol producer in world for 10th year in a row
Methanex employees
just over 1000 globally
200 in corporate offices
hired and trained local employees to work in plants
Technology
only small number of employees required at each production facility
competitors required hundreds
due to company’s continual investments in technology and high level of computerization and mechanization of its plants