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perception
process of organizing and interpreting sensory info, giving meaning to objects and events
bottom-up processing
perceives stimuli starting with external sensory info
Top-down processing
using prior expectations to guide how to interpret sensory info
schema
cognitive structures that help individuals make sense of the world based on prior experiences and knowledge
ex; learning a dog has four legs may cause a child to think a cow is a dog because it fits in their schema of a dog
perceptual set
top-down processing skill
our disposition to perceive one aspect of a thing and not another
greatly influences how we experience a stimulus
context effect
the surrounding environment influences our perception of a stimulus
the same stimulus appears different depending on the context
selective attention
focusing on a specific stimulus or task while ignoring other irrelevant stimuli in the environment
cocktail party effect
ability to focus on a single sound in a noisy environment while filtering out background noise
change blindness
failing to notice sig changes in a scene when attention is diverted
gestalt psychology
percieving objects as whole unified patterns rather than separate parts
closure
The brain fills in missing visual information to perceive a complete shape from incomplete visual elements.
figure ground
focus on the subject (figure) while the rest becomes the background (ground).
proximity
tend to see things that are close together as part of the same thing
similarity
tend to see similar objects as part of the same thing
depth perception
ability to perceive world in three dimensions and to judge distance and movement
monocular depth cues
visual cues that only require one eye for depth and distance
relative clarity
objects that are further away are less clear
monocular
relative size
objects that are further away appear smaller
monocular
texture gradient
texture that is further away is less pronounced
mono
linear perspective
parallel lines meet at a single vanishing point
makes objects appear smaller and father away
mono
interposition
an object that if covered by another object appears farther away
mono
binocular depth cues
requires both eyes to perceive depth or distance
convergence
eyes turn inward to focus on an object
more convergence closer it seems to be
bino
retinal disparity
slight diff in images in each eye bc they are slightly apart
bino
size constancy
perceive object as having constant size even when distance changes
shape constancy
perception that an object’s shape remains the same, even when the viewpoint changes
apparent movement
perception of motion where there is none
occurs when stationary objects shown in rapid succession in diff positions
concepts
basis of thought
mental grouping of similar objects events or people that help us organize and understand info
prototype
ideal/typical ex of a concept
helps us quickly identify and categorize new objects, ideas, or people by comparing to this example
assimilation
adding more examples to ones schema
ex learning about a new breed of dog
accommodation
fixing existing schema due to something that contradicts previous thinking
ex learning not all four legged animals are dogs
algorithms
step-by-step procedure that guarantees correct solution if followed correctly
time consuming
not flexible
ex recipes
heuristic
mental shortcut used to solve problems quickly, but does not guarantee correct solution
ex going to a restaurant bc there is a long line
Representative Heuristics
we judge the likelihood of something based on how well it matches our prototype or mental image of a category
availability heuristics
judge the likelihood or frequency of an event based on how easily examples come to mind
mental set
tendency to approach a problem in a specific way, often based on past experiences or familiar strategies
framing
The way information is presented or "framed" influences people's perceptions, decisions, and judgments
ex 90% success vs 10% failure
priming
exposure to one stimulus influences a person's response to a subsequent stimulus, without conscious awareness
gamblers fallacy
belief that the probability of a random event is influenced by previous events, even though they are independent of each other
sunk cost fallacy
tendency to continue an endeavor once an investment (time, money, effort) has been made, even if it no longer seems rational to do so
executive function
ability to plan, focus attention, remember instructions, and juggle multiple tasks successfully.
woking memory
ability to hold and manipulate info for short periods
cognitive flexibility
capacity to adapt to new situations or switch perspetives
ex changing plans when something unexpected happens
inhibitory control
the ability to suppress impulses and distractions to focus on the task at hand
convergent thinking
cognitive process of focusing on a single, correct solution to a problem
solving a crossword
divergent thinking
cognitive process of generating multiple, creative solutions to a problem
finding multiple uses for a paperclip
functional fixedness
limits a person's ability
Using an object only in the way it is traditionally used