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The founder of reconstructive memory model
Elizabeth F. Loftus and John C. Palmer
Definition of reconstructive memory model
Memory is not 100% accurate; it retrieves fragments of an event.
Can omit details, insert false information, or change event order
Pre-Event Information
Information a person possesses or is exposed to before an event occurs.
Purpose/Effect of Pre-Event Information
Shapes expectations, attention, and interpretation of the event.
Can lead to priming or biases in how the event is perceived or remembered.
Post-Event Information
Information a person receives or encounters after the event has taken place
Purpose/Effect of Post-Event Information
Can alter memory of the original event
Affects how the event is recalled, interpreted, and emotionally processed.
Process of recalling in reconstructive memory model
LEVELING
SHARPENING
ASSIMILATING
LEVELING
simplifying things
SHARPENING
highlighting and overemphasizing things and details
ASSIMILATING
changing details to fit our background and knowledge
The Pioneer of Reconstructive Memory Model
Bartlett 1932
Aim: To study how cultural schemas influence reconstructive memory.
Participants: 20 male Cambridge university students (UK).
Procedure:Used serial reproduction – each person read and recalled the story, passing it on to the next.
Results:Memory of the story changed in key ways:
Omission: Unfamiliar or disturbing details (e.g., "ghosts", "black fluid") left out.
Assimilation & Sharpening: Changed to fit cultural norms (e.g., “canoe” → “boat”, added logical connectors).
Levelling: Story shortened (350 → 180 words).
Aim of Bartlett 1932
To study how cultural schemas influence reconstructive memory.
Participants of Bartlett 1932
20 male Cambridge university students (UK).
Procedure of Bartlett 1932
Used serial reproduction – each person read and recalled the story, passing it on to the next
Results of Bartlett 1932
Memory of the story changed in key ways:
Omission
Assimilation and Sharpening
Levelling
Omission of Bartlett 1932
Unfamiliar or disturbing details (e.g., "ghosts", "black fluid") left out.
Assimilation and Sharpening of Bartlett 1932
Changed to fit cultural norms (e.g., “canoe” → “boat”, added logical connectors).
Levelling of Bartlett 1932
Story shortened (350 → 180 words).
Loftus and Palmer Experiment
Car Crash Experiment by Loftus & Palmer (1974)
Aim of Car Crash Experiment
To investigate whether leading questions can distort an eyewitness’s memory of an event (i.e., if the language used can create false memories or response biases).
Experiment 1 of Car Crash Experiment
Influence of Verbs on Speed Estimation
Procedure of Experiment 1 of Car Crash Experiment
Procedure:
Participants: 45 American college students (opportunity sample)
Design: Lab experiment with independent measures (5 groups).
Task: Watched 7 video clips of traffic accidents (5–30 sec each).
Critical question: “How fast were the cars going when they [smashed / collided / bumped / hit / contacted] each other?”
IV: The verb used in the question.
DV: The speed estimate (mph) given by the participant.
Findings of Experiment 1 of Car Crash Experiment
Findings:
VERB | MEAN SPEED (mph) |
Smashed | 40.8 |
Collided | 39.3 |
Bumped | 38.1 |
Hit | 34.0 |
Contacted | 31.8 |
Conclusions of Experiment 1 of Car Crash Experiment
Conclusion:
Wording influences memory.
Stronger verbs → higher speed estimates.
Memory may be biased or altered due to language used post-event.
Experiment 2 of Car Crash Experiment
False Memory of Broken Glass
Aim of Experiment 2 of Car Crash Experiment
Aim: To test if leading questions just bias response or actually change memory
Procedures of Experiment 2 of Car Crash Experiment
Procedure:
Participants: 150 participants, 3 groups:
Group 1: “How fast were the cars going when they smashed?”
Group 2: “How fast were the cars going when they hit?”
Group 3: Control – no speed question.
1 week later, everyone asked: “Did you see any broken glass?” (Note: There was no glass in the video.)
Findings of Experiment 2 of Car Crash Experiment
Findings:
“Smashed” group more likely to say yes to seeing glass (false memory)
Shows memory was altered, not just influenced at the moment.
Conclusions of Experiment 2 of Car Crash Experiment
Conclusion:
RECONSTRUCTIVE MEMORY | CONFABULATION |
Original memory combines with new info → distorted recall. | Falsely remembering non-existent details (e.g., broken glass). |
Strengths of Car Crash Experiment
High control of variables → cause-effect relationship established
Replicable due to standardized procedures.
Real-world application:
Informs police and legal practices.
Influenced the Devlin Report (1976): warned against relying solely on eyewitness testimony.
Limitations of Car Crash Experiment
Low ecological validity:
Watching a video ≠ real-life emotional response.
Accidents are unexpected in real life, not cued like in experiments.
Biased sample
College students → may have limited driving experience, less representative.
Demand characteristics:
Participants may guess the aim and try to “please” the researchers.
Confounding variable?
Possibly just response bias (not real memory change).
Eyewitness Testimony (EWT)
When a person describes what they saw/heard during a crime.
Problem of Eyewitness Testimony (EWT)
it's reconstructive and can be changed by schemas or new info
Leading Questions
Suggestive questions that can distort memory (e.g., "the weapon" vs. "a weapon").
Impact
Can lead to false memories, wrongful convictions, or missing real criminals.