Digital Marketing - Ch5: SEO-part 2

What is Facebook Marketing?

Promoting a business on Facebook through paid ads or organic content to engage and convert potential customers.

What are the types of Facebook posts for marketing?

Text posts, photo posts, video posts, Facebook Live, link posts, Stories, and pinned posts.

What is the Facebook Pixel?

A tracking code added to a website to collect data, enable retargeting, and track conversions from Facebook ads. 

What is Instagram Marketing? 

Promoting a brand authentically on Instagram using images, behind-the-scenes content, employee reposts, educational posts, and influencer collaborations. 

What is Search Engine Marketing (SEM)?

Using paid ads (e.g., Google Ads) to increase visibility on search engine results pages (SERPs). 

What is Paid Search (PPC)?

Paying for ads on SERPs, where businesses pay per click on their ads. 

What is YouTube Advertising?

Video ads displayed on YouTube and the Google Display Network to promote products or services.

What is Display Advertising?

Online ads with text, images, and links, which can be static or animated (rich media). 

What is the Google Analytics Tracking Code?

A snippet of code that is added to a website to track user behavior, engagement, and other metrics. 

What is Google Tag Manager?

A tool to manage and deploy tracking tags (e.g., analytics codes) on a website without editing the code directly. 

What is Email Marketing?

Using email to connect with customers, build brand awareness, and promote marketing efforts. 

What tools help evaluate web performance?

Google Analytics, Google Tag Manager, and platforms like SEMrush for keyword research.