COST: To reduce costs, companies pursue a combination of four strategies. Process improvement, automation, offshoring, outsourcing
QUALITY: meeting the customers' expectations - deals with performance, features, reliability, conformance, durability, serviceability, aesthetics, perceived quality
DELIVERY: customers value speed, ability to be fast consistentlyAGILITY: the ability to act quickly or respond - as customers make special requests, competitive requirements change, or the unexpected happens is critical
INNOVATION: staying relevant means innovating, critical to sustained success