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Cognitive Bias
fault in the way we make judgements and solve problems
Hindsight Bias
the tendency to believe, after learning the outcome, that you would have foreseen it
Overconfidence
the tendency to be more confident than correct, to overestimate the accuracy of our beliefs and judgments
Perceiving Order in Random Events
the tendency to perceive patterns in random sequences in order to make sense of our world
Confirmation Bias
tendency to search for evidence that confirms our beliefs and discount evidence that contradicts them
Algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem
Heuristic
a rule-of-thumb problem-solving strategy, not guaranteed to find an answer but easier and quicker than using an algorithm
Insight
a sudden realization of a problem's solution
Fixation
the inability to see a problem from a new perspective, by employing a different mental set
Mental Set
a tendency to approach a problem in a particular way, especially a way that has been successful in the past - but may or may not be helpful in solving a new problem
Intuition
instinctive feeling rather than conscious reasoning
Framing
the way an issue is posed can affect judgements and therefore decisions
Priming
the activation, often unconsciously, of particular associations in memory
Judgement
an opinion that can be proven right or wrong
Decision
the selecting of an action with the aim of producing a favorable outcome
Normative
how people "should" make judgements or decisions
Descriptive
how people "actually" make judgements and decisions
Deterministic Judgement
judgements are stated without uncertainties or probabilities
Likelihood Judgement
judgements involve stated uncertainty/probability
Cognitive Illusions
the systematic biases and errors in human decision making
Judgement Heuristics
mental shortcuts people use to make judgments quickly and efficiently
Fallacies
a misleading or false idea; mistaken reasoning
Availability Heuristic
making a decision based on the answer that most easily comes to mind
Representativeness Heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
Conjunction Fallacy
belief that the probability that two events are more likely to occur together than either individual event
Base Rate Neglect Fallacy
ignoring or underusing the "base rate" information (statistics)
Anchoring and Insufficient Adjustment Heuristic
tendency of people to be overly influenced by initial information and fail to sufficiently update their first impressions as they receive new information
Dread Risk
overestimating the likelihood of unfamiliar potentially catastrophic risks compared to risks that provide the illusion of control
Belief Perseverance
tendency to stick to our initial beliefs even when new evidence contradicts them
Illusory Correlation
the perception of a relationship where none exists between events/actions/behaviors
Predictable-World Bias
tendency to believe that events are more predictable than they actually are
Gambler's Fallacy
the belief that the odds of a chance event increase if the event hasn't occurred recently
Sunk-Cost Fallacy
we are reluctant to waste something we have already ave paid for
Mental representations
mental images or symbols (such as words) used to think about or remember an object, a person, or an event
Inductive Reasoning
inferring general truths from specific instances
Deductive Reasoning
applying general rules to specific instances
Functional Fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
Insight Learning
the process of mentally working through a problem until the sudden realization of a solution occurs
Insight Problems
problems that are specially designed to be unsolvable until one looks at them in a way that is different from the usual way
Divergent Thinking
expands the number of possible problem solutions
Convergent Thinking
narrowing the available problem solutions to determine the single best solution
Theory
idea or conceptual model designed to explain existing facts, and help make predictions about new facts that might be discovered
Hypothesis
a testable prediction, often implied by a theory
Scientific Method
A logical, systematic approach to the solution of a scientific problem
Falsifiable
can be proven false; it is possible to design a study that could disprove a theory
Replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances
Peer Review
a review by people with similar professional qualification
Conceptual Definition
the concept or idea behind the variable being studied
Operational Definition
a statement of the procedures used to define research variables
Subject
experimental units - the ones being tested on
Population
the entire group or set of individuals, objects, or events that possess specific characteristics and are of interest to the researcher
Sample
a relatively small proportion of people who are chosen in a study so as to be representative of the population
Representative Sample
a sample that accurately reflects the characteristics of the population as a whole
Random Sample
a sample that fairly represents a population because each member has an equal chance of inclusion
Convenience Sample
only members of the population who are easily accessible are selected
Sampling Bias
a flawed sampling process that produces an unrepresentative sample
Stratified Sample
a sample drawn in such a way that known subgroups within a population are represented in proportion to their numbers in the general population
Experimental Group
the group in an experiment that receives the variable being tested
Control Group
the group that does not receive the experimental treatment.
Random Assignment
placing research participants into the conditions of an experiment in such a way that each participant has an equal chance of being assigned to any level of the independent variable
Nonrandom Assignment
placing research participants into the conditions of an experiment in a non-random manner
Group Matching
researchers attempt to categorize the subjects (by age, health status, gender, ect.) and ensure that the control group has members similar to those in the experimental group
Single Blind
Subject does not know which group (control or experimental) they are in
Double Blind
when neither researchers nor participants are aware of who's in the experimental or control group
Placebo
A harmless pill, medicine, or procedure used in a study to test the effect of the real drug
Placebo Effect
the phenomenon in which the expectations of the participants in a study can influence their behavior
Subject Bias
when different treatments cause different expectations and those expectations cause a change in the results
Self Report Bias
when people report their own behavior inaccurately
Social Desirability Bias
a tendency to give socially approved answers to questions about oneself
Experimenter Bias
when a researcher's interaction with the subjects is different based on the subjects experimental group, affecting the experiment outcome
Variable
a factor that can change in an experiment
Independent Variable
the variable that is manipulated by the experimentor
Experimental Variable
factor of the experiment being tested
Control Variable
a variable that is kept constant during a controlled experiment
Dependent Variable
the outcome variables measured by the experimentor
Confounding Variable
a factor other than the experimental variable that might influence a study's results
Order Effects
occur when the order in which the participants experience conditions in an experiment affects the results of the study
Noise Error
the difference between a measured value and the real value of the input
Reliability
the extent to which a test yields consistent results
Test-Retest Reliability
a method for determining the reliability of a test by comparing a test taker's scores on the same test taken on separate occasions
Split-Half Retest
a method of estimating reliability by dividing a test into two halves and measuring the correlation between the scores of each half
Validity
the extent to which a test measures or predicts what it is supposed to
Internal Validity
extent to which we can draw cause-and-effect inferences from a study
External Validity
extent to which we can generalize findings to real-world settings
Construct Validity
the extent to which variables measure what they are supposed to measure
Concurrent Validity
if the value of a criterion is known now; evidence that can be gathered to defend the use of a test for predicting other outcomes
Predictive Validity
if the value of a criterion will be known in the future
Content Validity
the degree to which a measurement tool accurately represents all aspects of the concept it aims to measure
Experimental Study Design
experimental manipulates IV and controls for potential confounds, assesses casualty and validity
Within-Subject Experiment
every subject is exposed to multiple conditions in the study
Between-Subject Experiment
each set of subjects is exposed to a different IV condition
Non-experimental Study
studies in which the researcher collects data without introducing an intervention; also called observational research
Correlational Study
a non-experimental study that looks for a consistent relationship between two phenomena
Case Studies
lengthy detailed information about a particular persons case
Naturalistic Observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
Meta Analysis
combining the results from multiple studies
Field Study
research that takes place outside the laboratory
Qualitative Measures
Data not recorded in numerical form
Quantitative Measures
units of measure expressed in numerical terms
Questionnaire/Survey
common type of research; list of questions you answered by subjects