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5 marks question
Define digital consumer behaviour and explain its significance in today’s marketplace.
10 marks question
Discuss the key elements of consumer behaviour and how they impact purchasing decisions.
20 marks question
Analyze the motivations for online purchases and how they differ from traditional purchasing methods.
30 marks question
Evaluate the influences on digital consumer behaviour, including the role of digital culture, group influence, and technology. Provide examples to illustrate your points.
