DCB Week 1

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Questions on DCB

Marketing

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4 Terms

1
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5 marks question

Define digital consumer behaviour and explain its significance in today’s marketplace.

2
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10 marks question

Discuss the key elements of consumer behaviour and how they impact purchasing decisions.

3
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20 marks question

Analyze the motivations for online purchases and how they differ from traditional purchasing methods.

4
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30 marks question

Evaluate the influences on digital consumer behaviour, including the role of digital culture, group influence, and technology. Provide examples to illustrate your points.