Unit 15

01:26:38

Consumer demands/preferences

noun phrase: nhu cầu/thị hiếu tiêu dùng; synonyms: consumer needs, consumer tastes; example: The company studied changing … before launching the product.

Consumer behaviour

noun phrase: hành vi người tiêu dùng; synonyms: buying behaviour, shopper behaviour; example: Online ads can strongly influence ….

Market research

noun phrase: nghiên cứu thị trường; synonyms: market analysis, consumer research; example: The team used ... to test the new idea.

Questionnaire /ˌkwestʃəˈneə(r)/

noun: bảng câu hỏi; synonyms: survey form, form; example: Each participant completed a ... about their habits.

Survey /ˈsɜːveɪ/

noun: cuộc khảo sát; synonyms: poll, questionnaire; example: The school ran a ... to find out students’ opinions.

Focus group

noun phrase: nhóm thảo luận tập trung; synonyms: discussion group, test group; example: A ... helped the company understand customer reactions.

Buying habits

noun phrase: thói quen mua sắm; synonyms: shopping habits, purchasing habits; example: Their ... change during holiday seasons.

Income/age bracket

noun phrase: khung thu nhập/nhóm tuổi; synonyms: income group, age group; example: The ad was aimed at a higher ... than the previous one.

Demographic profile /ˌdeməˈɡræfɪk/

demo: nhân dân. Democracy

noun phrase: hồ sơ nhân khẩu học; synonyms: audience profile, population profile; example: The brand analysed the ... of its customers.

Customer Relationship Management (CRM)

noun phrase: Quản lý Quan hệ Khách hàng; synonyms: customer management, client relationship management; example: The company uses ... to track customer interactions.

Product development and design

noun phrase: phát triển và thiết kế sản phẩm; synonyms: product creation, product planning; example: Good ... can make a new item more successful.

Market segmentation /ˌseɡmenˈteɪʃn/

segment /seɡˈment/

secare (to cut): insect, sector.

noun phrase: phân khúc thị trường; synonyms: market division, audience segmentation; example: ... allows firms to target different groups effectively.

Market share

noun phrase: thị phần; synonyms: sales share, share of the market; example: The brand increased its ... after the campaign.

(the amount that a company sells of its products or services compared with other companies selling the same things)

Reach the target audience

verb phrase: tiếp cận đối tượng mục tiêu; synonyms: reach customers, attract the intended audience; example: Social media helps businesses ... more quickly.

Retailer /ˈriːteɪlə(r)/

noun: nhà bán lẻ; synonyms: shop, seller; example: The ... offered a discount on the new model.

Product placement

noun phrase: quảng cáo nhúng; synonyms: embedded advertising, brand placement; example: The film included ... for several famous brands.

​the use of particular products in films or television programmes in a way that makes people notice them, as a form of advertising

Guerrilla marketing (or guerilla) /ɡəˈrɪlə/

guerrilla(n,v): du kích.

noun phrase: marketing du kích; synonyms: low-cost marketing, unconventional marketing; example: The startup used ... to attract attention cheaply.

Bus shelter

noun phrase: nhà chờ xe buýt; synonyms: bus stop shelter, waiting shelter; example: The poster was displayed at a ....

In-house marketing team

noun phrase: đội ngũ marketing nội bộ; synonyms: internal marketing team, company marketing team; example: The ... handled all social media posts.

Advertising agency

noun phrase: công ty quảng cáo; synonyms: ad agency, marketing agency; example: They hired an ... to design the campaign.

Brand identity

noun phrase: nhận diện thương hiệu; synonyms: brand image, brand personality; example: A strong ... helps customers remember a company.

Build brand awareness

verb phrase: xây dựng nhận diện thương hiệu; synonyms: raise brand awareness, promote the brand; example: The company ran events to ... among young consumers.

Customer satisfaction and loyalty

noun phrase: sự thỏa mãn và lòng trung thành của khách hàng; synonyms: customer happiness and retention, client loyalty; example: Good service improves customer ... over time.

Free airtime

noun phrase: thời gian phát sóng miễn phí; synonyms: free broadcast time, complimentary airtime; example: The charity received ... on local TV.

Press coverage

noun phrase: độ phủ truyền thông; synonyms: media coverage, news coverage; example: The event got wide ... across national newspapers.

Celebrity endorsement

endorse: ủng hộ, chứng thực.

noun phrase: tiếp thị người nổi tiếng; synonyms: professional endorsement, expert approval; example: The brand boosted sales with a famous … .

Engage with customers

phrasal verb: tương tác với khách hàng; synonyms: interact with customers, communicate with customers; example: Companies now ... through social media.

Top-brand

noun phrase: thương hiệu hàng đầu; synonyms: leading brand, premium brand; example: It is one of the ... in the smartphone market.

Throw sb out of work/office

idm: đuổi việc, sa thải; synonyms: dismiss sb, fire sb, remove sb from office; example: The scandal led the manager to … .

Marketer /ˈmɑːkɪtə(r)/

noun: nhà tiếp thị; synonyms: advertiser, promoter; example: The ... designed a campaign for younger buyers.

Personality /ˌpɜːsəˈnæləti/

noun: người nổi tiếng, nhân vật công chúng; synonyms: celebrity, public figure; example: The TV ... appeared in a new commercial.

Packaging /ˈpækɪdʒɪŋ/

noun: bao bì; synonyms: wrapper, container; example: Attractive ... can make a product stand out.