Campaigns + Policy Development

strength of using newspapers as a campaign method

• Newspapers are accessible both physically and digitally around 15 million newspapers I bought every day and online has a great number. There’s also a depth coverage in the paper

limitations of using newspapers as a campaign method

mostly older people read physical newspaper making it old-fashioned

They could also be potential bias depending on how the writer wrote it in the newspaper. They could also be out of their crowding meaning the campaign may not be noticeable

example of newspaper campaign: Sarah Law

• Eight-year-old Sarah Payne was abducted then killed by local sex offender Roy Whitting

• The newspaper of the world began a name and shame which is naming sex offenders in the UK

• This led to the child sex offender disclosure scheme which allows guardians to formally ask the police for information about a person

example of newspaper campaign: The year and a day rule

• In 1278 says that if a person survives and lives for a year and a day after the attack the attacker cannot be prosecuted for murder

• in 1922 Michael Gibson was attacked by David Clark. He was in a coma for 22 months before he died. Michael was charged with GBH and was able to get out of jail before Michael died.

• The northern echo began justice for Michael with his mum Pam. It urged us to sign a petition demanding that the year and a day will be scrapped

strength of Using individuals as a campaign method

They come from someone’s personal experience so people may feel more empathy so this would make people feel more empathetic and Engage with the campaign

limitations of using individuals as a campaign Method

If it comes from an individual, it may be harder to spread the campaign as it may be harder to gain attention

example of individual campaign: Claire’s law

• Claire Woods was killed by her abusive ex-boyfriend, George Appleton

• Her father Michael joined forces with Manchester reporter Michelle Livesey he made TV and radio appearances and a petition

• this led to the domestic violence disclosure scheme

example of individual campaign: Double jeopardy law

• This is if two successive juries failed to reach a verdict back convention prosecutor drop the case

• Julie was murdered in 1989 and Billy Dunlop was charged with a crime but he got away with it. He was later sentenced to 6 years imprisonment for committing perjury which is lying under oath but had no relation to the murder itself.

• Ann Ming petitioned for change resoling into the 2003 criminal justice act

Strength of using pressure groups as campaign method

They keep government more responsive to the wishes of the community. They are also able to express views of minority groups and societies.

limitations of using pressure groups as a campaign method

Can be highly biased towards the goal, prompting own interest or cost above all of us. It also overshadowed the rest of the population fuse

examples of pressure groups campaigns: British Lung Foundation

• it increased awareness of respiratory health And prevent lung disease

• They use policy development public affairs to building and maintaining relationship with key stakeholder communications and crossroad activists

examples of pressure group campaigns: Howard League of Penal reform

• A charity that works for less crime unsafe for communities and few people in prism

• They used social media and raising awareness

• The outcome was the number of children arrest was reduced by 7% between 2010 and 18