TPPD (Chap 2)

- A set of rules, regulations, guidelines, directives and development/promotion objectives and strategies that provide framework within which the collective, as well as individual decisions directly affecting longterm tourism development and the daily activities within the destination are taken.

Tourism Policy

- Is an output of the tourism planning process.

Tourism plan

- gathering and evaluating information to identify and prioritize current tourism development issues. vision goals and objectives.

- imagining a desired future state of tourism in the destination.

Situational Analysis

- choosing from a number of alternatives for achieving them.

Strategies

- An aspirational statement that describes a company's goals for the future and the impact it aims to make on the world.

Vision

- Guide the attraction/destination into the future.

- It paints a picture of the attraction/destination's future and its impact you want in the world.

Vision

- It takes work and creativity to write an inspiring vision statement.

- should reflect your company's personality.

Vision

- Your vision statement should be a challenge that your team must strive to achieve.

Ambitious

- Keep your vision statement within the realm of feasibility-not easy, but not impossible.

Feasible

- All of your company's goals should fit under the wider umbrella of your overall vision.

Broad

- Describe an ideal future that's relevant to your company and makes sense as part of your brand.

Strategic

“Vision: To be the most creative company in the world.”

BBC

“Vision: To create a better everyday life for the many people.”

IKEA

“Vision: To become the world’s most loved, most flown, and most profitable airline.”

Southwest Airlines

“Vision: To make the world a better place for all children, fans and families.”

Hasbro

“Vision: To significantly improve the lives of as many people as possible.”

Google

“Vision: To build a sustainable, equitable and more secure future for all.”

VMware

- Targets for tourism.

Broad-based

- are clear, concise statements that broadly outline what the tourism planner would like to foresee to tourism in the community.

Tourism Goals

- must be compatible with the community's tourism policy.

- should provide direction for more specific objectives to follow.

Tourism goals

[Action Verb] + [Key Focus Area] + [Intended Outcome]

Goal

[Action Verb] + [Specific Task] + [Measurable Outcome] + [Timeframe]

Objective

- To increase the number of visitors and visitors spending within the local community within 5 years.

Economic Objectives

- To conduct environmental education awareness throughout the entire month of September

Environmental Objectives

- To foster pride among individuals for their traditional culture and identity by conducting cultural tourism awareness programs within the specified timeframe.

Socio-cultural Objectives

- To enhance the country's image and promote its tourist destinations within the next five years.

Political Objectives

- The method by which objectives will be achieved.

Strategies

- Launch a digital campaign highlighting ecofriendly attractions and experiences.

Marketing

- Create guided nature tours and ecolodges.

Product Development

- Implement recycling programs and conservation efforts.

Sustainability

- Build eco-friendly facilities and improve access to nature reserves.

Infrastructure

- Organize workshops for locals on sustainable tourism practices.

Community Engagement

- Depending on the scope and detail involved, a tourism plan may be carried out at the international, national, regional, provincial, municipality/city or site level.

Levels

- All plans are future-oriented and these plans may be short, medium or long term.

Time Frame

- A tourism plan may be comprehensive in scope, or focused on one or just a few aspects of tourism planning.

Scope

- the space covered in tourism planning.

Spatial Units

- Is an area that contains one or more tourist attractions.

Tourist Site

- Is an area designated for possessing an important site or groups of tourist sites.

Tourism Development Area (TDA)

- Is composed of two or more tourism development area.

Tourism Cluster

- Is defined as a route involving at least three major tourist destinations which are located in different towns, villages or cities; and the destinations share common characteristics or themes.

Tourism Circuit

- refers to a route defined by a theme, a spanning several countries or even continents.

Tourism Corridor

- Regardless of the area, number and levels of political units involved, any tourism development unit may comprise a tourism destination.

Tourism Destination