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Social Movements
The collective and organized action of people in response to cultural, political, and social change
Proactive social movement
Calling for social change
Reactive social movements
Resist the impending change
Democracy
It comes from the Greek words "demos" (citizen living within a city-state) and "kratos" (rule or power). According to Andrew Heywood, it implies both popular participation and government in the public interest
Inclusive citizen
The recognition of universal rights of all citizens in a country
Participatory governance
Where the sentiments and inputs from citizens are included in the policy process, making governance bottom-up
Alternative
Seeks to change a specific type of individual behavior
Redemptive
Aims to change individual behavior through total or transformative changes
Reformative
Calls for specific changes or reforms in society
Revolutionary
Advances complete or drastic changes in the social system
Propaganda
Different materials containing information and other details which seek to garner sympathy from the public
Agitation
It triggered the formation of social movements
Mobilization
The social movement needs to be visible in order to attract public and media attention
Organization
There are members, funds, attention and division of labor to have organize roles and responsibility to boost the campaign
Institutionalization
Branching out as the organization becomes bigger and have formal structures
Organizational Decline
Change in the social movement. The issue becoming irrelevant or losing public interest. No support and commitment from the members. No resources