Buying and Merchandising Team Decision Making Event

My

Friend

Paul

Puts

Pillows

Down

Stairs

Marketing Information Management

Finance

Product/Service Management

Price

Promotion

Distribution

Selling

Product Mix (Definitions and Examples)

• Width - Google’s product mix width is broad. It covers multiple product lines across various sectors, from search engines to cloud computing, hardware, and digital media

• Length - The length of Google’s product mix is extensive, as each product line includes numerous distinct products. For example, the Google Pixel product line includes various models of smartphones, each with different specifications

• Depth - Google’s product mix depth is notable within each product line. For example, within the Google Workspace product line, there are various products such as Gmail, Google Docs, Google Drive, and Google Meet, each with different tiers and features catering to both individual users and enterprises.

• Consistency - Google’s product mix shows a relatively high level of consistency, especially within the tech and digital services space. Many of their products are interconnected and complement each other, such as Google Search integrating with Google Ads, or Google Drive being seamlessly linked with Google Docs and Sheets. This consistency allows Google to create a cohesive ecosystem that enhances user experience and brand loyalty.

KPI: Explain factors that influence customer/client/business buying behavior.

KPI: Describe factors used by marketers to position products/services.

KPI: Demonstrate connections between company actions and results.

KPI: Explain the nature of corporate branding.

KPI: Explain the nature and scope of the product/service management function.

KPI: Identify company’s brand promise.

KPI: Identify factors affecting a business’s profit.

KPI: Determine factors affecting business risk.

KPI: Describe the functions of prices in markets.

KPI: Explain the concept of competition.

KPI: Build and maintain relationships with customers.

KPI: Generate product ideas.

KPI: Explain the concept of product mix.

KPI: Describe factors used by marketers to position products/services.

KPI: Explain the nature of marketing planning.

KPI: Explain the concept of market and market identification.

KPI: Explain the concept of marketing strategies.

KPI: Explain the role of situation analysis in the marketing planning process.

KPI: Explain the nature and scope of the product/service management function.

KPI: Identify the impact of product life cycles on marketing decisions.

KPI: Explain the concept of product mix.

KPI: Identify product opportunities.

KPI: Describe factors used by businesses to position corporate brands.

KPI: Explain the concept of market and market identification.

KPI: Explain factors that influence customer/client/business buying behavior.

KPI: Explain the nature and scope of the selling function.

KPI: Explain the role of customer service as a component of selling relationships.

KPI: Explain key factors in building a clientele.

KPI: Discuss motivational theories that impact buying behavior.

KPI: Explain the nature of channels of distribution.

KPI: Explain the concept of market and market identification.

KPI: Determine factors affecting business risk.

KPI: Explain the nature of marketing plans.

KPI: Explain the concept of marketing strategies.

KPI: Explain the concept of market and market identification.

KPI: Explain the role of situation analysis in the marketing planning process.

KPI: Determine factors affecting business risk.

KPI: Explain the concept of competition.

KPI: Explain factors that influence customer/client/business buying behavior.