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ethos
An appeal to credibility or character; how an author establishes trust or authority.
pathos
An appeal to logic or reason, using facts, evidence, or rational arguments.
logos
An appeal to emotion meant to influence the audience’s feelings.
diction
An author’s choice of words, especially as it affects tone and meaning.
periodic sentence
A sentence that withholds its main idea until the end for emphasis.
cumulative sentence
A sentence that states its main idea early, then adds details or modifiers.
denotation
The literal, dictionary definition of a word.
connotation
The emotional or cultural associations attached to a word.
inductive reasoning
Drawing a general conclusion from specific examples or observations.
deductive reasoning
Starting with a general principle and applying it to reach a specific conclusion.
authority
The credibility or expertise of a source that makes an argument convincing or trustworthy.
analogy
A comparison used to clarify or explain an idea by showing similarity.
allusion
An indirect reference to a well-known person, event, text, or idea.
paradox
A statement that seems contradictory but reveals a deeper truth.
irony
A contrast between expectation and reality (verbal, situational, or dramatic).
hyperbole
Deliberate exaggeration used for emphasis or effect.
syntax
The arrangement of words and sentence structure in writing.
parallel structure
Using the same grammatical pattern to emphasize related ideas.
antithesis
The juxtaposition of contrasting ideas in balanced phrases or clauses.
accuracy
The extent to which information is correct, precise, and free from errors.
candor
Honesty and openness in expression.
reverence
Deep respect or admiration.
avarice
Extreme greed for wealth or material gain.
disparity
A noticeable difference or inequality.
derision
Mockery or contemptuous ridicule.
precipitate
To cause something to happen suddenly or prematurely; or done too hastily.
relevance
The degree to which evidence or information directly supports the argument or purpose.
bias
A preference or prejudice that shapes how an author presents information or arguments.
verbal irony
When a speaker says one thing but means the opposite.
dramatic irony
When the audience knows something the characters do not.
situational irony
When the outcome of a situation is the opposite of what is expected.
reversal satire
A form of satire that flips the normal order of things to expose flaws or hypocrisy.
incongruity satire
Satire that highlights absurdity by placing things in unexpected or mismatched contexts.
parody satire
Satire that imitates a specific work, style, or genre to mock or critique it.