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External Factors
factors beyond the business that influence the decisions the business makes.
strategic decisions
decision that determine the general course of action the business will take to meet its aims and objectives and the resources and people to be allocated to carrying out these actions
Characteristics of Strategic decisions
-long term in nature
are made by senior management
implement to improve outcomes such as profit , return on investment
What are the 4 aspect of the quadurble botton line
Economic sustainability
Environmental sustainability
Social sustainability
Cultural sustainability
Sustainability
meeting needs of people today without having an adverse impact on the needs of people tomorrow
Economic sustainability
using resoruces to provide nessary and esirable products and serives for present generation without compromising the ablity of future generations of company employees to do the same
advantages of working economically sustainable
being able to pay competive wages and attract and keep high qulaity employees
satisfying needs in the market that other cannot - getting a competive advantage