E-commerce

e-Commerce

Conducting business activities electronically over computer networks such as the Internet, extranets, and corporate networks.

Business-to-Business E-commerce

A subset of e-commerce where all the participants are organizations.

Business-to-Consumer E-Commerce

A form of e-commerce in which customers deal directly with an organization and avoid intermediaries.

Business-to-Consumer E-Commerce

A form of e-commerce in which customers deal directly with an organization and avoid intermediaries.

Consumer-to-consumer E-commerce

A subset of e-commerce that involves consumers selling directly to other consumers.

e-Government

The use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government.

Government-to-consumer

Citizens can use ______ applications to submit their state and federal tax returns online, renew auto licenses, apply for student loans, and make campaign contributions.

Government-to-business

_____ applications support the purchase of materials and services from private industry by government procurement offices, enable firms to bid on government contracts, and help businesses receive current government regulations related to their operations.

Government-to-government

______ applications are designed to improve communications among the various levels of government.

Community

Message boards and chat rooms can build a loyal community of people who are interested in and enthusiastic about the company and its products and services.

Content

Providing useful, accurate, and timely content—such as industry and economic news and stock quotes—is a sound approach to encourage people to return to your Web site time and again.

Commerce

involves consumers and businesses paying to purchase physical goods, information, or services that are posted or advertised online.

Retail and Wholesale

Electronic retailing, sometimes called e-tailing, is the direct sale of products or services by businesses to consumers through electronic storefronts, which are typically designed around the familiar electronic catalog and shopping cart model.

Cybermalls

is a single Web site that offers many products and services at one Internet location—similar to a regular shopping mall.

Internet cybermall

pulls multiple buyers and sellers into one virtual place, easily reachable through a Web browser.

Manufacturing

One approach taken by many manufacturers to raise profitability and improve customer service is to move their supply chain operations onto the Internet.

Here they can form an electronic exchange to join with competitors and suppliers alike, using computers and Web sites to buy and sell goods, trade market information, and run back-office operations.

Marketing

The nature of the Web allows firms to gather much more information about customer behavior and preferences than they could using other marketing approaches.

Marketing Organization

can measure many online activities as customers and potential customers gather information and make their purchase decisions.

Market Segmentation

Divides the pool of potential customers into subgroups, which are usually defined in terms of demographic characteristics, such as age, gender, marital status, income level, and geographic location.

Technology-enabled Relationship Management

Occurs when a firm obtains detailed information about a customer’s behavior, preferences, needs, and buying patterns and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relationship with that customer.

Mobile Banking

With mobile banking, consumers can manage their finances from anywhere without driving to their bank or credit union or booting their computer.

Mobile Price Comparison

• Companies are employing a strategy that encourages shoppers to do Web-based price comparisons while they are in the stores.

• The idea is to drive the shopper who is ready to make a purchase from one retailer to another based on price and product comparisons.

• Web sites, like Google Maps, can be used to locate stores, restaurants, gas stations, and other retailers while you are on the move.

Mobile Advertising

Through e-mails and placing cookies to personal computers.

Mobile Coupons

Upon checkout, the coupon discount is applied when the loyalty card is scanned.