SWOT analysis

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4 Terms

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swot analysis

a situational BMT that provides a framework for strategic analysis, enabling managers to assess the current situation facing an organization

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advantages of SWOT analysis

  • useful visual management tool

  • helps managers develop a better understanding of organization’s position in the market

  • enables the organization to reflect on its strengths and weaknesses

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disadvantages of SWOT analysis

  • its a static BMT, providing a snapshot of the current situation

  • prone to errors / bias from person who created it

  • needs to be used with other BMTs to make informed decisions

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