GODDEN AND BADDELEY - used deep sea divers and asked them to learn a list of words in one place and recall them in another. The conditions where:
* learn on land, recall on land
* learn on land, recall underwater
* learn underwater, recall underwater
* learn underwater, recall on land
* FINDINGS = accuracy on recall was 40% lower in the 2 non-matching conditions. Suggested that this was because the cues at encoding were not present at recall = retrieval failure