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Three ways that something can be negotiated:
distributive, integrative, and compatible
distributive (salary/bonus)
interests are diametrically opposed to one another; one party gains the other loses
Compatible Issues
both parties want the same outcome; one wins the other wins
Integrative Issue
something is more important for one party than the other
General principles of negotiations strategies for reaching agreements:
not all issues are distributive, often there are compatible issues, and often there are integrative as well
To reach the best agreements:
don't just compromise on issues, make tradeoffs, consider several issues simultaneously
Expanding options and looking for places where interests meet
things to think about in inventing options: differences in interests can by your friends; look for different values placed on time (earlier returns for impatient parties); look for differences in risk preferences (more risk, more reward); look for different predictions of uncertain future outcomes (contingency plans)
Negotiation
If you want to change someone's mind, you have to know what is on your mind. Understand and address your counterpart's problem
Letting price bulldoze other interests
-don't focus exclusively on price
-most deals are 50% emotion and 50% economics
- develop relationships with clients
Common Ground
-the most overlooked value often comes from differences
-neglecting BANTA- know your walking away limits
How to Proceed
concentrate on: issues, key areas of importance, address the problem, not personalities, be creative, emphasize win-win
How to negotiate to the right
talk about themselves; opinions about industry and learn from them; try to get another introduction to another person
do your homework
understand the challenges the company faces, explain how you will help them solve their problems, underscore the impact you will have on your co-workers, how your involvement will have a positive impact on the organization