Hospitality Mid Term Exam 2022

marketing cluster exam

A business that effectively coordinates channel management with marketing activities is more likely to provide

good customer service

Which of the following types of business organizations reduces or limits the risk of its stockholders:

corporation

Which of the following would probably use a longer channel of distribution than the others

a bottle of shampoo

Electronic billing

purchase-order verification

When filing a tort against a business

the plaintiff must establish that the defendant

A producer can minimize channel conflict among its distributors and retailers by

offering different products through each channel

What is an advantage of verbal communication

Tone of voice can be used to express emotions and thoughts.

When Amber walked by Ryan's desk

she noticed that Ryan was raking his left hand through his hair

You're giving directions to a group of coworkers

and you want to be sure they do exactly what you say. You should

It is most appropriate for businesspeople to use complex

technical jargon when they are

The Human Resources manager sends an email to all employees stating that they will need to park on the street on Tuesday because the maintenance department will be repairing the company's parking lot. This is an example a(n)

Informational message

A memorandum is typically used for communication that takes place

within the business

Jayson just learned his company wants to hire a new public relations assistant. He posts the job position information on his personal social media accounts and gives contact information for the manager that will be conducting interviews. Why is this inappropriate use of social media?

It is unprofessional to post company employment information on a personal site

Which of the following is a common product-related complaint

Incorrect size

Two similar brand promises may be carried out differently depending on their

business environments

A company decides to spend $5

000 on new office furniture instead of putting that money toward the marketing budget. What is the opportunity cost of this decision?

Businesses that carry a considerable assortment of goods but only one or a few related product lines are \__________________ businesses

Specialty

Which of the following is a true statement about how technology affects the external business environment

Businesses must look for updated technology all the time.

Business ethics involve considering issues about what is:

right and wrong

Legal protection of an invention or a process granted by the government to its owners for a certain number of years is a

Patent

A depression is characterized by which of the following

high unemployment

Interest rates rising and falling by a wide range on a regular basis often are indication of

Economic instability

George thinks his culture is superior to all other cultures. This known as

Ethnocentrism

When your level of self-esteem is low

this causes you to have

Thinking of a time when you were happy and proud can help you

determine what values made you feel that way

Adhering to an established set of personal ethics is referred to as

integrity

Ethical dilemmas should be thought of as

opportunities

Jamie is constantly running from obligation to obligation

without a second of free time

Which of the following might be considered a violation of employee's privacy in the workplace

Use of video cameras

Integrity is one of the most important traits for ethical leaders to develop because it

Is the foundation for other ethical principles

What often increases when a person continually resists change or fails to adapt to new circumstances?

levels of stress

What is the first step in the process of leading change?

show why the change in necessary

Being enthusiastic about your job is an example of what type of behavior that builds positive working relationships?

having a good attitude

Companies spend lots of time and money developing positive organizational cultures because positive culture is linked with

improved results

The entrepreneurs best equipped to work long hours and overcome obstacles are ones who possess

passion for their work

Each pay period

Kendra has her employer automatically deposit her paycheck into her checking account so the funds are available for use when she needs them. In this situation

Bryant recently applied for a personal loan from the Maryville Community Credit Union

but his application was rejected. Bryant has a friend who works at the credit union

Saving the money that you might ordinarily spend each day on a cup of coffee and a donut

can help you achieve larger financial goals

Sasha's personal budget contains two broad categories for her expenses. She should put her mortgage

her car insurance payment

The following is written on the back of a check: "For deposit only; Maria Evans; Account \#285655." This is an example of a(n) \__________ endorsement.

restrictive

Which of the following is the most likely action that the government takes when a person misses the deadline for filing his/her income tax return:

penalty

Income from sales

cost of goods sold

Lucia

a business owner

What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?

Marketing information

Which of the following describes an ethical privacy policy

It includes a system to protect customers in the event of a data breach.

which of the following is a technology tool that allows a business to observe a customer's Internet activities

cookie

The Henry Smith Company wants to select a representative group of consumers to survey. What part of marketing research is it doing?

Sampling

Managers and researchers have formalized their decisions into a statement of what the marketing research study will achieve

known as a

The data needed for sales volume analyses and market share analyses come from

company sales reports.

Orson

a researcher

What is an indirect

mechanical-observation data-collection method that a business can use to obtain accurate information about the specific types of products that its customers are buying?

The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n)

leading question

Which marketing function helps businesses answer questions like

"Who are our customers?" and "Where are they located?"

Would a successful business ever change its marketing strategy?

yes

Businesses need to identify their markets in order to

reach goals and satisfy customers

For which of the following can a sales forecast predict sales:

a specific geographic area

The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of

factual information

Rhonda is doing research for a paper in her business class. She should use sources that

were written by authors who are reputable

Which of the following is a way in which technology has changed the way businesses operate:

employees are sometimes able to do their work from home

The set of computer programs that manages the hardware and software of a computer is the

operating system

When developing a computer-based presentation

it is important that each slide contain

Dmitri is building a new website. Which of the following does he need to register to obtain a web address for his new site:

domain name

Which of the following helps in the interpretation of mined data:

visual representation

The purpose of a company's operations function is to manage its

day-to-day activities

Jason is an IT professional for his company

and one of his responsibilities involves the maintenance of the office's copy machines. One of the company's old copiers is due for a replacement in a few weeks. What should Jason do to ensure that any sensitive information stored on the copier is protected?

Which of the following is a true statement about the benefit of having a safe workplace:

bodily injuries are decreased

A project is officially authorized to begin by the

Project charter

Before selecting the right people to work on a project

it is important to identify the

Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract?

inputs

Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process:

concurrent engineering

One of the benefits of setting goals that will help you in your relationships with others is that setting goals

helps you understand yourself

A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to

fair treatment

Which of the following should you do when preparing your letter of application:

mention any mutual contacts you have

One reason it is important for marketing professionals to follow ethical standards is to

build positive relationships with other individuals and businesses

A basic reason for the formation of a trade association is to

find solutions for common problems

Which of the following is a common consequence for violating rules of conduct:

written warnings

Which area of promotion will pricing affect?

advertising budget

Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility:

A pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions.

Most marketers cannot expect to maintain their profit rates unless they

introduce new products from time to time

One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by

improving performance

What synectics technique compares a problem with something else that is unrelated?

arbitrary metaphors

A restaurant wants to develop new menu items that will appeal to its customers. A server mentions that many customers have asked for gluten-free meals

so the restaurant decides to try out a few new gluten free menu items. What method of idea generation did the restaurant use?

Why do businesses want to meet quality standards?

to reduce costs

During the first year that Rick owned his new car

the vehicle seemed to spend more time in the repair shop than it did on the road. Rick contacted the auto manufacturer and demanded his money back because the car seemed to be defective

Inventory reduction

sales stimulation

Coca-Cola

General Mills

A department store sells clothing from brands like Levi's

but it also sells its own private brands of clothing

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening.

promotion

Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?

product

Which of the following examples depicts an advantage of using digital advertising

Viewers must interact with a video ad before continuing to a website

Which of the following statements is true regarding the regulation of promotional activities:

Government restrictions in regard to promotional activities vary by country

Which advertising medium offers the advantage of locating the promotional message near the point of purchase?

billboards

What does a business's customers recommending the business to their friends exemplify?

word-of-mouth communication

An important public relations activity in business involves giving public relations advice to

management

Which of the following is an internal factor that affects a business's selling policies:

financial resources

Which of the following is a reason why the ethical and legal issues involved in selling activities are extremely important:

buyers avoid doing business with unethical salesperson

What information could a salesperson obtain by examining a product?

price

Which of the following is an example of a salesperson describing a product's construction and materials:

"To accommodate your décor

After Dana helped her customer select a sweater

she asked her how she would like to pay for it. This is an example of what phase of the selling process?

When assessing risks associated with an upcoming event

sport/event organizations should acquire input from all levels of management and