1.1 Test your knowledge on collecting data

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Last updated 6:52 PM on 6/25/26
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4 Terms

1
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What are cookies?

A. Small files stored on computers that contain information about users

B. Types of malware that can damage computers

C. Pieces of code that store information about a website

D. Programs that enable users to access websites

A. Small files stored on computers that contain information about users

2
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Fill in the blank: For data analytics projects, ___ data is typically preferred because users know it originated within the organization.

A. First-party

B. Third-party

C. Second-party

D. Multi-party

A. First-party

3
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A grocery store chain purchases customer data from a credit card company. The grocer uses this data to identify its most loyal customers and offer them special promotions and discounts. What type of data is being used in this scenario?

A. First-party

B. Third-party

C. Second-party

D. Multi-party

C. Second-party

4
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In data analytics, what term refers to all possible data values in a dataset?

A. Representation

B. Source

C. Population

D. Source

C. Population