ansoff matrix
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22 Terms
Ansoff matrix
Product committees to consider ways to expand their business using current and or new products in existing and or new markets
ansoff matrix
It focuses on how company grow considering the
2 factors
product
markets
market penetration
(existing markets, existing products)
market penetration
When companies sell more of its products in the same market it means that they are penetrating the market
market penetration
JOLLIBEE nag increase ng promotion, low risk
market penetration
low risk
product managers
have the primary responsibility of deciding whether to build, maintain, harvest or divest products
product portfolio
is to enhance value creation for the company
product development
(existing markets, new products)
product development
When a company with a existing product launches a new product In its existing market
product development
higher risk
product development
Smartphone new product for their existing customers
market development
(new markets, existing products)
market development
When a company wants to sell its existing products in new markets
market development
moderate risk
market development
Jollibee expanding their product abroad in other country
diversification
(new markets, new products)
diversification
In this strategy the company enters a new market with a new product
diversification
highest risk
diversification
Amazon services retail company that launches completely related and unrelated in their business
product life cycle
explain how the product evolve from introduction to decline
multiple product
Company also manage ____________ at once that’s why we need bcg, Ansoff and swot