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J.B. Watson + Rosalie Rayner
first to apply classical conditioning to people — “Dozen Children”
coined the term “behaviorism”
little albert — conditioning fear
J.B Watson
named chair of psych dept. at John’s Hopkins in 1908
credited with coining the term “behaviorism” and the behaviorist manifesto
elected president of the APA in 1915
J.B. Watson’s “Behaviorist Manifesto”
psych should focused on studying behavior
research methods should be objective rather than introspective
the goal of psych should be the “prediction and control of behavior” rather than understanding mental events
what happened with little albert?
albert generalized his fear of the white rat or other furry/fuzzy items like Santa’s beard and a fur coat
Little albert (+ fam) moved away before JBW could “uncondition” the fear…but mostly psychologists agree that more than likely little albert did not remain afraid of furry things
why did this happen to little albert?
extinction!
if JBW did not continue to strengthen the response (CR) by presenting the UCS, it most likely went away overtime
what have we learned from JBW’s research?
counterconditioning
counterconditioning
teaches patients to respond in a relaxed manner to the CS…until eventually the CR is extinct; used for phobias and anxiety disorders
led to research in taste aversion, and much of what we know about making associations
cognitive influences
early behaviorists believed that behaviors of various animals could be reduced to mindless mechanisms
Robert Rescorla believed that behavior involves thinking about associations
Robert Rescorla’s Contingency Model of Classical Conditioning (pt. 1)
A is contingent upon B when A depends upon B and vise versa…in other words, the presence of the CS (NS) must predict the presence of the UCS
RR proposed that for learning to take place, a stimuli MUST provide the subject w/ info. about the likelihood that certain events will occur
Robert Rescorla’s Contingency Model of Classical Conditioning (pt. 2)
An individual’s response to a stimulus is based on his expectations of what he thinks will happen, rather than just a “knee-jerk” reaction to that stimulus
cognition is involved
one event must reliably predict another
extending Pavlov’s work
Pav. and JBW considered consciousness or the mind not fit for scientific study of psych.
however, they underestimated the importance cognitive processes and biological constraints upon learning