Marketing Mix=Process

Process

The experience the customer has when purchasing a product.

Maximising customer experience

The experience that the customer has with the brand.

Delivery service

An efficient delivery service will ensure customers continue to use the business.

Communication

High quality information and communication throughout the purchasing process will lead to greater customer satisfaction.

Customer complaints

Organisations must be able to handle complaints effectively and should have a process in place to ensure complaints are handled quickly and efficiently.

Accessibility

Systems should be in place to ensure that customers are able to access goods and services easily and efficiently.

Technology

Keeping up to date with new technology can offer more efficient processes.