MODELS OF COMMUNICATION

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Last updated 8:26 AM on 7/14/26

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Aristotle

father of rhetoric

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Aristotle

Linear model that is persuasive

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Schramm

Two-way process of encoding and decoding where communication is incomplete without feedback

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Wilbur Schramm

Father of mass communication

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Field of experience

refers to the totality of an individual’s life

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Eugene White

Circular and continuous model where feedback completes the loop

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Models