Media Ethics Notes

What is Content considered to be?

A singular way of sharing information, Music, News Articles

What is a Channel considered to be?

Different ways something is produced, the way its carried out

Define Communication

who, says What, to whom, that channels, what Effect?

what are the 3 key words in Schramm’s model of Mass Communication?

Encode, Decode, Interpret,

What is the biggest debate in communication?

Ethics VS Morals

What is Aristotles Model called?

The Golden Mean

What Aristotles model try to find?

To find the middle ground

What is Kants Model called

Categorial Imperative

What does Kant’s Model try to find?

What is Mill’s Model called?

Utilitarianism

What does Mill’s model try to find?

In Communitarianism What is the findings of what people will do?

People will act in a self-interest, they will receive rewards in a short term vs long term.

What is David Ross’s model called?

Pluralistic Theory of Value

What are the big 6 media companies?

Comcast, YouTube, Disney, Warner Bros, Sony, and Amazon

What is the definition of Culture?

Learned behaviors of a specific group, a socially constructed shared meaning

Whos Model is this?

Schramm

What does this model show?

The different forms of communication and how it travels.