Google Analytics Key Terms

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Flashcards on Google Analytics events, parameters, user properties, dimensions and metrics.

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8 Terms

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Event

An interaction to your website or app that sends data to analytics.

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Event Parameters

Additional data sent with events to provide context.

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User Properties

User data, such as geographic location and device type.

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Dimension

An attribute of your data, usually text, that describes the data.

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Metric

A quantitative measurement, such as an average, ratio or percentage.

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Events

User interactions with a website or app that can be measured.

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Event Parameters

Additional information sent with events that specify user actions or add context.

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Conversion

An event considered important to your business, such as a purchase or download.