chapter 12:: informative speaking

effective informative speeches

-Stay informative

-Make speech come alive

-Connect topic to audience

-Inform to educate

-Use presentation media

learning style

-Appeal to the feeling dimension by providing concrete, vivid images, examples, stories, and testimonials.

-Address the watching dimension by using visual aids and appropriate facial expressions and gestures (Photo 12.3).

-Appeal to the thinking dimension through clear macrostructure, as well as definitions, explanations, and statistics.

-Address the doing dimension by providing your listeners with an opportunity to do something during the speech or afterward.

expository speech

an informative presentation that provides carefully researched, in-depth knowledge about a complex topic