lesson1: the evolution of travel tech in tourism and hospitality

1400-1900s

the first recorded instance of customer relationship management in the field of hospitality

mid 1700s

industrial revolution expansion — rail connections across europe, which allowed the beginning of mass transportation

1920s

airline’s rapid growth began in this year

1900s-1980s

mass produced of cars

joe saunder

automobile for hire (first car rental company)

john hertz

drive-ur-self system

1930s

airlines systematized their operations without the advantage of computerization

world way ii

air travel grew

1940s technology

managing reservations became increasingly difficult

1946

american airlines introduced “reservisor”

reservisor

first automated reservation system

1952

magnetic reservisor — allows the airline to store seat availability

magnetic reservisor

allows the airline to store seat availability

1953

ferranti canada developed reservations electronically controlled or RESERVEC for trans-canada

SABRE

semi automated business research environment

1960

american airline invested in developing its computerized reservation system

1976

AA and UA started selling their reservation system to agencies

airline deregulation act 1978

federal law in 1978 by the us government

1980-1990

birth of european GDS

CORDA

dutch KLM

SASCO

scandinavian airline/SAS that operated across eu (european)

AMADEUS

officially emerged on october 21 1987 by lufthansa (LH), iberia (IB), SAS (SK), and air france (AF)

1987

year galileo GDS formed

1992

galilleo merged with us-based apollo systems, emerging as galilleo international

1990-2012

the dot-com bubble

2013-present

personalized customer experience