DECA TEST QUESTIONS

An effective way to create a desire for others to agree with your ideas is by

explaining benefits.

Many supermarkets advertise that they sell only top-grade food products to let customers know that the foods they buy are

safe to eat.

What are the primary advantages of using descriptive statistics?

It allows you to summarize data and make comparisons across units.

Jack broke his left leg in a snowboarding accident and won't be able to work for three months. What type of insurance will help Jack cover his living expenses while he is recovering from his accident?

Disability

Rate of use, benefits derived, and loyalty response are types of __ segmentation.

behavioral

Which of the following statements about a company's customer records is true:

Records must be updated and checked often.

Useful marketing information often helps businesses to

solve problems.

A business requires employees to display “wet floor” signs when necessary as part of its __ policies.

health and safety

Which of the following is an example of vertical conflict within a distribution channel:

A retail chain develops a private brand to compete with the national brands that it sells.

When work tasks are broken down into smaller specialized tasks, productivity outputs are

increased because workers become highly skilled at individual tasks.

What might a business lose if an advertisement attracted new customers, but they were greeted by a discourteous employee?

Repeat business

Which of the following is a primary advantage of conducting a focus group to obtain marketing information:

Discussion relevance

Broadcast advertising is an example of __ media.

Promotional

Which of the following is a true statement regarding leadership and ethics:

Ethical people are not always leaders, and leaders are not always ethical.

In an ambiguous situation, what is the first thing you should do to learn more?

Ask questions

The desire for an item that has monetary value is a(n) __ want.

Economic

What is the relationship between the elements of the marketing mix and marketing strategies?

Development of effective marketing strategies requires consideration of the marketing mix elements.

People tend to follow the crowd because they

want to be accepted by their peers.

In an attempt to attract potential business investors, Alex exaggerated his business's anticipated year-one income. This is an example of

Puffery

A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use if it does not want to spend a lot of time or money to obtain the information?

Exploratory

What is an example of an unethical pricing practice?

A company prices its products low in an attempt to drive its competitors out of business.

Promotion of products is a form of

Preselling

Kara orders a dress for her school dance on Saturday. If the dress doesn't arrive until the next Monday, it has no __ utility.

Time

A primary responsibility of a federal regulatory agency is issuing radio and TV licenses to qualified applicants. What type of authority does the agency have?

Control of supply

Public-relations promotions can help businesses to handle controversial situations by

influencing consumers' attitudes.

What type of property is a business protecting when it registers its trademark?

Intellectual

More businesses are installing and using kiosks to promote their goods and services because this form of technology is

Interactive

Many people who have initiative are also adaptable, which means that they are

Flexible

What is a benefit to a tour operator who makes business decisions by analyzing statistical information?

Improved performance

After working 40 years at a small publisher, Sylvia is getting ready to retire. She is not worried about having money in retirement, because she will receive income from her

Pension

In product/service management, a major disadvantage of rapid technological changes is the

rate at which existing products become obsolete.

Which of the following would be an instruction that promotes responsible behavior by employees:

Know your job tasks and perform them well.

Devin is a cashier at the local pizza palace. When ringing up a customer’s bill, Devin accidentally charged the customer $169.90 for a large pizza instead of $16.99. Which would be a good way for Devin to maintain his self-control?

Apologize for his mistake.

Keeping track of what's selling may help you

spot product trends.

How would the introduction of a highly anticipated new product likely affect a business's sales forecast?

Predicted sales would be high.

What is an advantage to businesses that use product-bundling strategies?

It often reduces customers' comparison-shopping activities.

Wholesalers and retailers who buy goods through channels of distribution that are not authorized by the manufacturer of the goods are buying on the __ market.

Gray

A company should consider the target market's needs and wants when it

positions its corporate brand.

Which of the following kinds of product information would you use to help a customer who is comparing designer sweaters:

Materials and content

A bike company envisions itself as young, active, and rugged. This is its brand

Personality

A business has an opportunity to buy out one of its competitors, and a management meeting is scheduled to discuss this possibility. Which of the following management levels would be represented at the meeting:

Top-level

Krystal's supervisor just sent her an email congratulating her on a positive performance review. Krystal wants to take this opportunity to ask for a raise. What should Krystal do next?

Reply to the email and ask to schedule a time for a face-to-face meeting

A business with poor ethics causes internal problems for itself by

Decreasing productivity

A form of technology that businesses use to obtain customer feedback quickly at the customer's convenience is

Online survey services

A project manager should share the project plan with

the client and project team

What do some businesses include on their product labels in an attempt to be ethical by making it easy for customers to contact them to obtain additional product information?

Website

Marshall's employer pays him for the work that he performs while on the job. This is an example of

Earned income

The purpose of using a marketing-information management system to gather data on the activities and new products of other businesses is to

Monitor the competition

When a product has been distributed throughout a population and the only chance for increased sales is population growth or a shift in market share, the product has reached

Market saturation

Some governments regulate promotional activities in their countries to protect consumers from

Deceptive advertising

One of the functions of the implementation component of a marketing plan is to

Explain budget considerations

Here’s the next batch (Questions 51–75) in Quizlet-ready format:

Which of the following is a method of gathering data about the status of your project:

Meetings

Is it unethical for a manager to promote an employee who is also the manager's friend?

No, if the appropriate procedures are followed, and the employee is the most qualified candidate.

What is an example of a successful direct-response advertisement?

A person orders an exercise machine by phone after viewing an infomercial.

Which of the following functions in a spreadsheet software program allows the user to change the format of the data from ascending to descending order:

Sort

Is the following statement true or false: Features and benefits, price, availability, construction, and warranties are all components of product knowledge.

True, salespeople use this information to answer questions.

If sales of a particular product increase, and producers make more of the product, a business selling the product is likely to __ of the product.

Buy more

An appropriate guideline for writing a sales-oriented business letter is that

it should encourage the reader to take action.

A character in a crime drama TV show often holds a cup from Tim Hortons when they arrive at a crime scene. This is an example of

Product placement

Shannon wants to buy a new purse because her current purse is old and out of style, and she wants other people to think she is fashionable. Shannon is motivated by a(n) __ reward.

External

Which of the following is an important step in solving problems in business:

Identifying possible alternatives

To make a request of a business associate or customer is one of the reasons why businesspeople write

Letters of inquiry

Unemployment affects the economy by

Reducing demand and spending

Writing a letter of application is often an important part of applying for jobs

In person

What should a successful brand promise be able to do?

Communicate an appealing benefit

Of the following investments, which can bring roller-coaster ups and downs:

Stocks

Which step of the decision-making model involves identifying the goal you want to accomplish?

Pinpointing your objective

How do government regulations that protect consumers most often impact businesses?

They can increase a business's expenses.

Researchers should physically review filled out questionnaires to make sure that the forms are

Completed properly

Nigel is a salesman who travels across the country. He uses lots of large video files and interactive digital tools during his presentations. Which type of computer system would suit Nigel best?

Laptop

One reason it is important for marketing professionals to follow ethical standards is to

Build positive relationships with other individuals and businesses.

Why do some businesses sponsor local events?

To obtain publicity

Business employees who have different opinions about how a certain task should be performed often negotiate to

Reach a compromise

Which of the following is a major effect of employee accidents on a business:

Financial loss

A business should seek legal protection for its intellectual property to discourage

Others from using it without permission.

To show he has intention of completing a pricey business deal, Phil deposits money into an account, which will later be applied to his purchase. The payment Phil deposited is called

Good faith money

When a business collects marketing information from its customers, what should it consider about its consumer-privacy laws?

They vary by jurisdiction.

A student who decides to buy a new DVD player instead of a new MP3 player is making a __ decision.

Economic

Derek is a salesperson for a web design company. He tells a client that his company can build and deliver a website for them within 2 months, knowing it will take at least 6 months. This is an example of

Unethical behavior

A product/service mix is unique to each business, and it should be based on

the business’s image.

Which of the following is a benefit of obtaining marketing information about competitors?

It can help a business gain a competitive edge.

Which of the following marketing functions involves determining the best way to get goods and services to customers:

Channel management

What is one of the main benefits to businesses of communicating regularly with their employees?

Employee loyalty

Why do most businesses monitor their sales and inventory reports?

To identify best sellers

What should an employee who is preparing a written report do first?

Determine the purpose

Which of the following is an example of maintaining confidentiality of business records:

Keeping employee wage information in a locked file cabinet

Which of the following is a technique that is often used in marketing to conduct research studies:

Surveys

A business has the potential to influence a government’s policies and regulations by

Using lobbying techniques

How does a business usually benefit when it has a sustainable competitive advantage over its competitors?

It is more likely to experience long-term financial success.

Marketing information is used by businesses to

develop new products.

Which of the following is an example of an ethical issue that relates to the maintenance of marketing information:

Deciding who should have access to certain types of information

What type of law is violated when a business misrepresents the quality of a good or service?

Consumer protection

Which of the following is a public-relations activity that involves dealing with the news media:

Press conference

Which of the following is an ethical issue that relates to product/service management:

Making sure product labels contain accurate information

To be successful, salespeople should acquire product knowledge that they can

Use to educate customers

The difference between a product’s selling price and its cost is its

Markup

What do businesses need to be able to achieve in order to maintain long-term success?

Customer satisfaction