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attribution theory
theory that we tend to give a casual explanation for someone’s behavior, often creating either the situation or the person’s disposition (character)
situational attribution
the context around their behavior (ex: the person who cut you off in traffic is in a rush)
dispositional attribution
this is who they are / personality (ex: the person who cut you off in traffic doesn’t care about other people)
fundamental attribution error
when observing others, we tend to overestimate the role of dispositional factors and underestimate situational factors
actor-observer bias
the tendency to attribute our own behavior to situational causes but that of others to internal ones (how we view ourselves)
what is the difference between the FAE and the AOB
FAE is what we do to other people
AOB is what we do to ourselves
self-serving bias
readiness to perceive oneself favorably (people accept responsibility for good behaviors and successes while attributing bad behaviors and failures to situations)
third person effect
the belief that others are more easily influenced than yourself (effects of advertising upon our peers, yet denying that they affect us)
central route persuasion
one way we change attitudes or beliefs by creating an argument that is directly related to the argument itself —> creates durable change in opinions for others
(difficult to do, yet more worthwhile)
peripheral route persuasion
another way we change attitudes or beliefs by creating an argument that is NOT central to the argument itself —> quick results but not durable
(easy, but less worthwhile)
foot in the door phenomenon
getting someone to agree to a smaller task then they are more likely to agree to a larger request
door in the face phenomenon
making a large request that will likely be declined, but then get them to agree to a smaller thing
conformity (Solomon Asch)
adjusting our behavior to coincide with a group standard (CONSCIOUS act)
changing behavior to fit the standard
the chameleon effect / automatic mimicry
UNCONSCIOUS mirroring or mimicking postures, mannerisms, facial expressions, and other behaviors to match the people we’re with
what is the difference between conformity and the chameleon effect?
conformity = conscious
chameleon effect = unconscious
what did Solomon Asch study?
conformity - Asch Line Test
what are the things that strengthen conformity?
the group is unanimous
participant feels insecure or incompetent
the group is at least three people
one admires the group’s status
one had made no prior commitment to a previous answer
know that they will be observed
culture values respect for social standards
obedience (Stanley Milgram)
conformity that requires someone telling you what to do - a form of social influence that involves acting on the orders of an authority figure
what did Milgram study?
obedience - Electrical Shock Test
normative social influence
influence resulting from a person’s desire to gain approval / fit in or avoid disappointment in order to be liked and accepted by a group
informational social influence
influence resulting from one’s willingness to accept others’ opinions about reality. people assume actions of other in an attempt to reflect correct behavior for a given situation.
false consensus effect
an attributional type of cognitive bias where people tend to overestimate the extent to which their opinions, beliefs, preferences, values, and habits are normal and typical to those of others (you believe that more people agree with you than the actual number)
cognitive dissonance (Leon Festinger)
the mental discomfort that results from holding two conflicting beliefs (discomfort caused when your actions and beliefs do NOT match up)
what did festinger study?
cognitive dissonance - paid different amounts to lie about something
ethnocentrism
tendency to see one’s own culture as ‘right’
cultural relativism
cultural practices must are understood in their own historical contexts and terms, as opposed to right or wrong
overt discrimination
open and done in plain sight. EXPLICIT
Covert discrimination
hidden and done undercover. IMPLICIT (can’t place in words)
institutional discrimination (systemic discrimination)
form of discrimination that is typically implicit as it is often overlooked. occurs on a group level and is the collective failure of an organization to provide service to certain groups of people (institution / system upholds certain values that maintain a problem for certain people and not others)
scapegoat theory
theory that prejudice offers an outlet for anger by providing someone else to blame
other-race effect
tendency to recall faces of one’s own race more accurately than the faces of other races (connects to outgrip homogeneity but this is specific to race)
availability heuristic
tendency to form a judgement based on the first thing that comes to mind, usually based on vividness of memories
just world phenomenon
belief that they get what they deserve
(the world is just and therefore people get what they deserve and they deserve what they get)
social exchange theory
idea that our social behavior is an exchange process, which we try to maximize benefits and minimize cost
norms of reciprocity
expectation that people will respond to others depending on how others treat them (can be good or bad behavior)
treat others how you would like to be treated - returning benefits for benefits
social responsibility norm
an expectation that people will help those who need their help
social loafing
tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable
social facilitation
if you are really good at something… or it is an easy task… you will perform BETTER in front of a group
social impairment
if it is a difficult task or you are not very good at it… you will perform WORSE in front of a group
deindividuation
feel a SENSE of anonymity and become aroused using the sympathetic nervous system - people get swept in a group and lose sense of self
stereotype
a generalized belief about a group of people
prejudice
an unjustifiable, and usually negative attitude, towards a group of people and its members
ingroup
“us”; people with whom we share a common identity
ingroup bias
tendency to favor our own group
outgroup
“them”; people we perceive as different or apart from our group
outgroup homogeneity
the belief that all members of other groups are similar, while members of their in-group are more diverse
discrimination
an unjustifiable negative behavior towards a group and its members (behavior or lack thereof towards a group of people)
mirror image perception
mutual views help by opposing groups where each group sees themselves as the rational, ethical side and the other side as evil, unethical, and aggressive (think of the Spiderman photo)
bystander effect (bystander apathy)
a phenomenon that refers to cases in which individuals do not offer any means of help to a victim when other people are present
what decreases the bystander effect?
presence of examples helping
not in a hurry
victim appears to need / deserve help
victim is similar to observer
small town / rural area
feelings of guilt
focused on others / not preoccupied
participants are in a good mood
diffusion of responsibility
whereby a person is less likely to take responsibility for action or inaction when others are present because they believe someone else will take responsibility, or has already done so.
(this facilitates the bystander effect AND social loafing)
group polarization
groups tend to make more EXTREME decisions than the individual after speaking with members of their in-group as it strengthens common beliefs
group think
group members suppress their reservations about the ideas supported by the group. they are more concerned with group HARMONY (works in highly cohesive groups)
what increases group think?
group is very cohesive
group considers only a few options
group is insulted from information coming from outside the group
there is much stress because of great time pressure
group is dominated by a very directive leader
group feels invulnerable and immune to criticism
pluralistic ignorance
a phenomenon which occurs when people mistakenly believe that everyone else holds a different opinion than their own. most people in a group may go along with a view they do not agree with, because they incorrectly think that most other people in the group agree with it
(EX: homecoming dinner at a country club)
contact theory
the belief that prejudices can be lessened or eliminated by direct contact between groups
what makes contact theory work best?
both groups have:
equal standing
personal interaction
support of other laws and authority
superordinate goals
superordinate goals (Muzafer Sherif)
shared goals that override differences among people and require cooperation
what did Muzafer Sherif study?
superordinate goals —- summer camp experiment
mere exposure effect
repeated exposure to a novel stimulus increases liking of them
self-fulfilling prophecy
a positive / negative prediction that is so powerful that it directly or indirectly leads to the fulfillment of the prediction due to the positive feedback between the belief and the following behavior
stereotype threat (Claude Steele)
when individuals feel they are at risk of confirming a negative stereotype about one’s group and subsequently do so
GRIT (Graduated and Reciprocated Initiatives in Tension Reduction)
strategy designed to decrease international tensions by having one group recognize and admit mutual interests and intent to reduce tensions. this is followed by a small reconciliation gesture which is then reciprocated
social traps
a situation in which the conflicting groups can achieve the best outcome if they put aside their self-interests and pursue what is best for the group. however, most individuals will rarely do this because they will have to burden a small negative effect while the whole group receives all the benefit
equality
the state of being equal, especially in status, rights, and opportunities
equity
the quality of being fair and impartial
what did Bandura study?
learned behaviors — Bobo Doll experiment
what did Zimbardo study?
situational variables in a person’s behaviors — Stanford Prison Experiment
frustration-aggression principle
due to a blocking of an attempted goal, a person or group will get frustrated and angry, eventually causing aggression
realistic conflict theory
conflict arises when two or more groups are seeking the same scarce resource. this is especially problematic when there is a zero-sum situation or what one side gains, the other side loses (its a win-lose situation)