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localization
finding a location in the brain that supports a particular cognitive process or function
damage/lesion model
if the hypothalamus supports a memory, then damage to the hypothalamus will lead to an impairment in memory
rat became excessively obese
outcome of satiation lesioned rat brain
ate more than usual but stopped when full
outcome of genetically identical control rat in lesion experiment
activity(?) theory
if the hypothalamus supports memory, then the hypothalamus will be active when you are remembering something
converging evidence
both of these things true at the same time, solid evidence that this brain region is responsible for this conclusion
visual perception
sensing and perceiving are examples of
sensing
the conversion of physical energy into the neural codes recognized by the brain
sensing
pressing eyes and seeing flashes of color is an example of brain misinterpreting pressure signals through what process
perceiving
an internal representation of the object is formed and a percept of the external stimulus is devloped
inverse projection problem
real world is 3D and our retinal image is 2D, there are an infinite number of 3D objects that can give rise to a 2D percept
upside down glasses experiment
subjects found that their brain rewired overnight to account for upside-down glasses they were wearing 24/7
visual ambiguities
shape and orientation (necker cuber - percept is not stable, face inversion effect), light source/reflectance/shadow, size and distance
perceptual constancies
a retinal image can change dramatically but we still perceive the same thing
shape constancy
the shape of a retinal image can change dramatically but we still perceive it as the same size
size constancy
the size of a retinal image can change dramatically but we still perceive it as the same size (ex: moon looks larger on horizon)
brightness and color constancy
the color of a retinal image of an object can change dramatically but we still can perceive it as the same color
monocular depth cues
only require use of one eye
monocular depth cues
relative size, occlusion, atmospheric perspective, linear perspective
relative size
if an image of one object is bigger than another object it appears closer
occlusion
when one object is blocked by another object, the blocked object is perceived as being further away
atmospheric perspective
faraway objects often appear hazy or slightly blurred
linear perspective
parallel lines seem to meet in the distance (railroad track)
binocular depth cues
require the use of both eyes
bincocular depth cues
convergence, stereopsis
convergence
the more your eyes rotate inward to focus on an object, the closer the object is perceived to be
stereopsis
because the eyes are in different places, they get slightly different views of an object (3D movies)
ames room
failure to correctly identify depth cues
visual cliff experiment
humans develop ability to avoid serious drops for survival around 6 months because that is when they learn to crawl
impossible figures
cannot exist in the real world because it appears that one thing is simultaneously both in front of an behind something else
bottom up processing
an analysis of the actual sensory image (viewer is only given image, no additional information)
rorschach inkblot test
what is an example of bottom up processing
top down processing
using our knowledge, beliefs, and expectations to determine what we see (once you know what you’re looking for, it becomes easier to make out image)
muller-lyer illusion
people living in “noncarpentered” societies are not susceptible, fail to recognize difference in lines (looks like corner of a room)
frame of reference
light sources are perceived as illuminating objects from above
flashlight under face at campfire
what is an example of frame of reference
retinal fatigue
illusions can result from sensory adaptation
gestalt psychology
the whole is greater than the sum of its parts (we don’t recognize objects by looking at individual features)
gestalt proximity
things that are near each other are grouped together
gestalt similarity
things that are alike in some way are perceived as together
subliminal perception
hysteria in 1960s over alleged subliminal messaging during drive-in movie ads, no evidence this ever occurred
attention
focusing cognitive processes on external stimuli so that information can be gathered about them
selectivity, shiftability, divisibility
three primary attributes of attention
selectivity
we focus mental effort on specific stimuli while ignoring others
shiftability
we are able to change focus abruptly to another subject (King of Jordan’s open-air walk)
divisibility
we can focus on more than one thing at a time (talking on phone while driving - enough attention available to split)
focused attention
participants attend to one stimulus and ignore others (selection, unattended stimuli) (gorilla video)
divided attention
participants attend to all stimuli (processing limits, attentional capacity)
dichotic listening task
listening to two messages at once (one in each ear)s
shadowing
asking participant to focus on one of the messages and ignore the other ear (attended inputs vs. ignored inputs) then say it out loud (speech output)
shadowing study (Treisman, 1960)
message switches from right to left ear halfway through the sentence, people always say a few words from the wrong ear on accident (displays loss of attentional control)
cocktail party effect
noticing your name in a message you have been ignoring (hearing something out of the corner of your ear in a crowd)
automaticity
fast and effortless processing that requires little or no attention (ex: stick shift, navigation)
stroop task
hard to state colors of words because reading is automatic and takes over
could remember story and take good dictation, but were unable to process dictation
can we perform two complicated tasks simultaneously? subjects take dictation while reading a short story
visual neglect
ignoring things that appear on one side of the body (usually left)
attention
is visual neglect an attention or visual disorder?
priming
you can prime a person to think about something by mentioning something similar (reaction time with similar word in neglected field is much faster than reaction time with non-related word)
ADHD
problems with concentration or sustaining attention of extended periods
antisocial disorder
impact of ADHD, does not mean introvert, but serial killer type of activities
overstimulating kids TV shows, food preservatives, less incidental exercise
potential causes in increased ADHD rates
brief intervals of exercise between academics
which ADHD treatment experiment proved nearly as effective as medication?
yerkes dodson curve
measures optimal arousal for optimal performance
higher arousal
simple tasks are performed better under ______
lower arousal
difficult tasks are performed better under ______
pleasant at first, unpleasant after extended period
what was the response to sensory deprivation studies?
visual search paradigm
subjects look at a large number of characters and try to pick out a particular one (wheres waldo)
disjunctive search
when the target differs from the distractors on just one feature, parallel in nature
disjunctive search
set size does not affect search time
conjunctive search
there are two or more features that differentiate the target from the distractors, serial in nature
conjunctive search
set size has a large impact on time it takes to locate the target
conjunctive search
natural camoflauge in nature
memory
the capacity to preserve and recover information
encoding, storage, retrieval
three stages of remembering
encoding
the processes that determine and control acquisition of memories
bad at remembering names
what is an example of an encoding failure?
elaborative rehearsal
matt = doormat, reysen = white rice in hairs
storage
the processes that determine and control how memories are maintained over time
forgetting a foreign language over time
what’s an example of a storage failure?
retrieval
the processes that determine and control how memories are recovered
tip of the tongue phenomenon
what’s an example of a retrieval failure?
sensory, primary, secondary
our memories are often subdivided into three different types:
span of apprehension
what did Jevon’s bean study analyze?
9
what span of apprehension did jevon determine?
familiarity with number in hand, no way to regulate glance time
problems with Jevon’s study
8.4
span of apprehension determined from T-scope replicated experiment
sensory memory
after you experience a stimulus, a trace is stored for a very brief period
echoic memory
the system that produces and stores auditory sensory information (helps retain while processing speech information)
suffix effect
saying something at the end of a list hurts memory for the last few items of the list (AT&T closing remark)
iconic memory
the system that produces and stores visual sensory memories
iconic memory
perceptual trail (of a sparkler) is an example of what
whole report, unsuccessful
subjects subjected to brief glimpse of 12-letter matrix, asked to give full report
George Sperling’s partial report
show entire image for 50msec, play sound to indicate which row to recall, discovered participants could remember whichever they were assigned
at least 12 items
George Sperling’s partial report test widened the accepted iconic sensory memory to what?
very large capacity, very short duration (250ms)
what are the properties of sensory memory? (capacity/duration)
primary memory
used to hold information for a short period of time (minute or two)
5 (one for each sense)
how many ways is sensory memory stored?
3
how many ways is primary memory information stored?
auditory, visual, semantic
what are the three ways primary memory is encoded?