Analysis Techniques and Process - Chapter 2

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This flashcard set covers strategic business analysis techniques, internal and external factors, SMART objectives, and types of performance analysis as detailed in Chapter 2.

Last updated 3:59 PM on 7/29/26
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18 Terms

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Internal Factors

The analysis of current resources, policies, process, performance, and capabilities, involving the review of manpower, money, machinery, materials, and methods.

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Policies

Guided principles used in accomplishing decisions and outcomes.

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External Factors

Factors that lead to opportunities and threats, including political or government conditions, sociological norms, technology, economics, and legal laws.

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Review of Performance

The classification of performance through a matrix to allow for appropriate actions during implementation, typically reviewed daily, weekly, monthly, quarterly, or yearly.

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Dynamic Concept

Also called the 'Domino effect,' it refers to analyzing the correlation, significance, and effect of one variable on others.

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SMART

An acronym for Specific, Measurable, Attainable, Realistic, and Time bound objectives used as an analysis platform.

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Presentation

The reporting of both written and oral activity for the demonstration of results, exhibits, and the arrangement of proposed action plans.

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Departmental or Division Presentation

A group meeting where findings and proposals are discussed for verification, brainstorming, enhancement, and approval or rejection.

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Analysis Techniques

Structured methods and systematic frameworks used to evaluate business problems, identify opportunities, and support strategic decision-making.

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Critical Analysis

A technique that examines arguments, evidence, and assumptions to evaluate strengths and weaknesses, challenge ideas, and uncover biases.

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Creative Analysis

A technique that uses imagination and innovation to generate new solutions, perspectives, or unconventional strategies.

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Diagnostic Analysis

A technique that examines past performance or incidents to determine root causes and identify factors contributing to particular outcomes.

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Descriptive Analysis

A technique focused on explaining the current state of an organization, such as market share reporting.

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Prediction Analysis

A technique focused on forecasting the future, such as demand forecasting.

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Prescription Analysis

A technique that recommends specific actions, such as those for strategic investment decisions.

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Quantitative Analysis

The use of numerical data, statistical techniques, and mathematical models to evaluate performance, such as cost-benefit or financial ratio analysis.

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Qualitative Analysis

The evaluation of non-numerical information like opinions, perceptions, and behaviors, using tools like SWOT analysis, PESTLE analysis, or interviews.

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Combination Analysis (Mixed-Methods Analysis)

The simultaneous use of both qualitative and quantitative analysis, such as combining a numerical customer survey with in-depth interviews.