Social conformity
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22 Terms
Who decided there was 3 types of social conformity and when?
Kelman (1958)
What did Kelman discover and when?
3 types of social conformity
1958
What did Kelman discover in 1958?
3 types of social conformity
What are the 3 types of social conformity?
Compliance
Identification
Internalisation
What is compliance?
Most superficial type of conformity
A person conforms publicly with view or behaviour
But disagrees privately
What is the type of social conformity when a person conforms publicly with view or behaviour
But disagrees privately
Compliance
What is Identification?
A person changes views publicly and privately only when with a group in order to be accepted by them
Deeper level of conformity than compliance
What is the type of social conformity when a person changes views publicly and privately only when with a group in order to be accepted by them?
Identification
What is internalisation?
Deepest level of conformity
Views are taken on at a permanent level and become part of their worldview
What is the type of social conformity where views are taken on at a permanent level and become part of their worldview?
Internalisation
2 reasons people conform
Desire to be accepted: Normative Social Influence (NSI)
Desire to be right: Informational Social Influence (ISI)
Who discovered the 2 reasons why people conform and what is it called?
Deutsch and Gerard 1955
Dual process dependency model
What is the dual process dependency model?
The 2 reasons why people conform
What is NSI?
Normative Social Influence
(desire to be accepted)
What is ISI?
Informational Social Influence
(desire to be right)
ISI has an
evolutionary basis because people would look to others for guidance in new , potentially dangerous situations
Why do many conform and copy in ISI?
Because they don't know what to do or say
When does NSI occur?
A person conforms because of their need to be accepted and belong to their desired group
When is NSI most likely to occur?
When conformity is at a superficial level
What are nAffiliators?
People who have a greater need to be liked than other people do
What is the most superficial type of social conformity?
Compliance
What is the deepest level of social conformity?
Internalisation