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Metaphor
A comparison between two unlike things without using like or as. Example: Time is a thief.
Simile
A comparison between two unlike things using like or as. Example: Her smile was as bright as the sun.
Hyperbole
An intentional exaggeration for emphasis. Example: I’ve told you a million times.
Irony
Saying the opposite of what is meant. Example: “What lovely weather we’re having,” she said during a storm.
Metonymy
Using a related word to represent something. Example: The White House issued a statement. (White House = President)
Synecdoche
A part represents the whole or the whole represents a part. Example: All hands on deck. (hands = sailors)
Personification
Giving human qualities to nonhuman things. Example: The wind whispered through the trees.
Pun (Paronomasia)
A play on words with similar sounds or meanings. Example: A bicycle can’t stand on its own — it’s two-tired.
Oxymoron
Combines contradictory terms. Example: Bittersweet or Deafening silence.
Paradox
A statement that contradicts itself but reveals a truth. Example: Less is more.
Litotes
An understatement using negation. Example: She’s not unlike her mother.
Apostrophe
Addressing someone or something that cannot reply. Example: O Death, where is thy sting?
Parallelism
Using similar grammatical forms for related ideas. Example: She likes cooking, jogging, and reading.
Isocolon
Clauses that are equal in length and rhythm. Example: Buy one, get one free.
Antithesis
Contrasting ideas in parallel structure. Example: It was the best of times, it was the worst of times.
Anastrophe
Inversion of the normal word order. Example: Into the room walked Livia.
Parenthesis
Inserting a side comment or phrase that interrupts normal flow. Example: My dog—who loves pizza—stole my lunch.
Apposition
A noun or phrase renames another noun. Example: My friend, a doctor, lives in Boston.
Alliteration
Repetition of initial consonant sounds. Example: Peter Piper picked a peck of pickled peppers.
Anaphora
Repetition at the beginning of clauses. Example: We shall fight on the beaches, we shall fight on the landing grounds…
Epistrophe
Repetition at the end of clauses. Example: See no evil, hear no evil, speak no evil.
Chiasmus
Reversal of grammatical order in successive phrases. Example: Ask not what your country can do for you—ask what you can do for your country.
Polysyndeton
Using many conjunctions for effect. Example: He ran and jumped and laughed and cried.
Asyndeton
Omitting conjunctions for speed or emphasis. Example: I came, I saw, I conquered.
Climax
Arranging words in increasing importance. Example: He risked his money, his reputation, even his life.
ethos
An appeal to the speaker's credibility, authority, or character
pathos
An appeal to the audience's emotions
logos
An appeal to logic and reason
forensic occasion
Arguments made in favor of this occasion are usually made in order to shape one's perception of the past.
ceremonial occasion
arguments made on this occasion have a stated goal of shaping ones perception of the present
political occasion
arguments made on this occasion have a vested interest in shaping policy, legislation, or societal trends in the future
ethos
an argument that appeals to the credentials of authority
pathos
An argument that appeals to the emotions of the audience or evokes a personal connection
logos
An argument that appeals to facts, statistics, or other rationale