Social Media and Marketing

Flashcards covering key concepts from the lecture on social media and marketing.

Social media is defined as __ that uses the Internet to facilitate conversations.

any tool or service

The percentage of Internet users in the United States who are social media users is __.

81 percent

Facebook is the __ social media platform worldwide.

largest

Social commerce relies on __ content to assist consumers with purchases.

user-generated

The smallest category of social media users is __.

Inactives

Effective social media marketing should focus on __, listening, and engaging.

relationships

Mobile marketing has a higher __ rate than traditional media types.

response

Owned media consists of a brand’s presence on platforms like __, YouTube, and Twitter.

Facebook

Social media monitoring is the process of __ what is being said about a company or product.

identifying and assessing

The six stages involved in creating a social media plan include listening to customers, setting objectives, and __.

identifying the target audience