Impact of Technology on Business Operations and Marketing

Technological Change

Ongoing development of inventions and innovations.

Automation

Use of machines to control processes like production.

Intranet

Internal network for communication within an organization.

Internet

Global network for information sharing and communication.

Social Media

Platforms for sharing content and engaging with users.

CAD

Computer Aided Design for creating precise drawings.

CAM

Computer Aided Manufacturing using computers in production.

Big Data

Large datasets analyzed for consumer behavior insights.

Viral Marketing

Promotional strategy leveraging social media for rapid spread.

Emotional Branding

Creating brand connections through consumer feelings and aspirations.

E-commerce

Digital transactions between organizations and individuals.

EPOS

Electronic Point of Sale technology for retail transactions.

Stock Control

Managing inventory levels and reordering automatically.

Communication Technology

Tools for facilitating information exchange in business.

Data Mining

Analyzing data to discover patterns and insights.

Supplier Relationships

Managing interactions and agreements with suppliers.

Order Processing

Systematic handling of customer orders and deliveries.

Quality Data

Accurate information used for improving business processes.

Interdepartmental Communication

Information exchange between different departments.

Online Sales

Selling products through digital platforms.

Market Transformation

Changes in market dynamics due to technological advancements.

Robotics

Use of robots for automating tasks in production.

Statistical Analysis

Using data to predict stock usage accurately.

Integrated Software Packages

Combining multiple software tools for streamlined operations.

Consumer Empowerment

Increased consumer power through access to information.

Supply Chain Tracking

Monitoring the flow of goods from suppliers to customers.