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Biological Perspective
Behavior explained by genetics, hormones, neurotransmitters (brain chemicals), brain structure.
Psychodynamic.Psychoanalytic Perspective
Behavior explained by unconscious urges and impulses; repression of early childhood traumas.
Cognitive Perspective
Behavior explained by thinking - Problem solving, decision making, resoning, memory, information processing
Behavioral Perspective
Behavior explained by learning through associations, rewards/punishments, observations/modeling
Humanistic Perspective
-Humans are inherently good
-We strive to reach our potential
-Each person has a unique perception of the world
-We have free will
Sociocultural Perspective
Behavior explained by societal and cultural factors (norms and expectations) from family, peers, media, gender, religion, ethnicity, ect.)
Individualist Culture
The focus is the individual and what the individual wants
Collectivist Culture
Individulas work for the good of the group
Evolutionary Perspective
Behavior explained by the need for survival (eg. survival of the fittest, adaptation, passing on genes)
Eclecticism
Combining more than 1 approach to explain behavior
Institutional Review
aka IRB: An official green light from an ethics committee ensuring that research involving human subjects protects participant safety, privacy, and rights
Informed Consent & Informed Assent
Participants must know that they are involved in research and give their consent/permission
Deception
If the participants are deceived in any way about the nature of the study, the deception must not be so extreme as to invalidate the Informed Consent and corrections must be made during debriefing
Confidentiality and Anonymity
Researchers cannot share personal info of participants without permission/Identities and actions of participants must not be revealed
Risk/Harm
Participants cannot be placed at significant mental or physical risk. Requires interpretation by the review board
Debriefing
Participants must be told of the purpose of the study and provided with ways to contact the researcher about the results
Hypothesis
A testable, educated prediction about the relationship between 2 variables
Falsified
Can be tested and proven wrong
Operational Definitions
Defining variables in research in a specific and measurable way; quantifiable
Experimental Research
Goal: to identify and record behavior; to identify naturally occurring relationships; to assess how well one variable predicts another
Non-experimental (correlational) research
Goal: To investigate cause and effect
Quantitative Research/Data
Quantifiable, numerical data
Likert Scale
A rating scale used to measure survey participants opinions, attitudes, motivations, and more
Qualitative Research/Data
Narrative data that cannot be translated into numbers
Naturalistic Observation
Observing behavior in a natural setting without interference, manipulation, or control
Case Study
Intense examination of one person, small group, or unique situation using a variety of methods; non-experimental
Survey
Questionnaire used to learn about participant’s opinions, beliefs, attitudes, general patterns of behavior, ect.
Social desirablility bias
Giving answers most desire/expected by the researcher or society
Self-report bias
People may not be fully truthful in their response (memory or purposeful)
Framing (leading questions)
How questions are worded can impact how people respond
Meta-analysis
A type of statistical analysis where researchers review, combine, and analyze the results of multiple studies. Use ful when there’re many previous studies
Experiment/experimental design
Goal is to establish cause and effect by manipulating one variable and measuring the effect on another variable and uses random assignment. Can explain behavior.
+ Lot of control, replicable, cause-and-effect
- Artificial environment, sampling errors, expensive
Population
Target group of interest for the study from which sample group is drawn
Sample
Members of the population who are chosen to participate in research
Representative sample
When the demographics of the sample are proportional to the demographics of the population. Allows results to be generalized. Eg: same percent gender
Biased Sample
An unresponsive samples; only those represented can be generalized. Eg: diff percentage of gender
Random Sample
Equally likely chance of being chosen to participate in research. A large enough random sample will allow you to generalize
Convenience sample
Participants are chosen because they are the easiest for the researcher to access
Independent variable
The variablel that is being manipulated
Dependent variable
The variable that is being measured
Confounding/extraneous variables
A variable, other than the independent, that may impact the results
Experimental group
Group(s)/condition(s) that does receive the independent variable
Control group
Group(s)/condition(s) that does not receive the independent variable
Random assignment
Every participant has an equal chance of being placed into any of the groups/conditions. Helps reduce confounding variables
Quasi-experiment
Experimental design that does not use random sampling or sandom assignment because either impossible or unethical
Participant bias
Bias caused when participants may unintentionally influence results
Experimenter bias
Bias caused when experimenters may unintentionally influence results to confirm their own beliefs
Single-blind procedure
When participants do not know they are in the experimental group or control group (reduces participant bias)
Double-blind procedure
When neither participants nor the experimenter know who is in the experimental group or control group (reduces experimenter bias)
Placebo effect
Occurs when participant’s expectations cause a change in behavior/the way you feel, when given an inactive treatment
Replication
The process of repeating a study or experiment to validate its findings and ensure results can be reproduced
Reliability
The consistency of the findings or results of a psychology research study
Validity
Does the test/measurement tool actually measure what it’s supposed to
Correlation vs causation
Correlation: there’s a relationship between two variables. Does not mean one variable caused a change in the other
Illusory Correlation
Perceiving a relationship between two variables where none exists, or perceiving a stronger-than-actual relationship
Regression towards the mean
Tendency for extreme or unusual scores or events to fall back (regress) toward the average
Directionality problem
A limitation of correlational research that occurs when it’s unclear which variable influences another. This can make it difficult to establish casual relationships
Third-variable problem
A limitation of correlational research that occurs when a third variable leads to a mistaken casual relationship between two others