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Quantity Demanded
The amount of a product consumers wish to purchase at a given price.
Law of Demand
Tendency for quantity demanded to fall as price increases due to income and substitution effects.
Demand Curve
The relationship between quantity demanded and price, assuming all other factors remain constant.
Determinants of Demand
Factors other than price that cause the entire demand curve to shift (e.g., income, prices of related goods, tastes, number of buyers, expectations).
Normal Goods
Goods for which demand increases as income rises.
Inferior Goods
Goods for which demand decreases as income rises.
Substitutes
Goods that can be used in place of each other; an increase in the price of one leads to an increase in demand for the other.
Complements
Goods that are used together; an increase in the price of one leads to a decrease in demand for the other.
Quantity Supplied
The amount of a product that firms wish to supply at a given price.
Law of Supply
Tendency for quantity supplied to rise as price increases.
Supply Curve
The relationship between quantity supplied and price, assuming all other factors remain constant.
Determinants of Supply
Factors other than price that cause the entire supply curve to shift (e.g., input prices, technology, random shocks, number of sellers).
Profit
Firms aim to maximize this; calculated as total revenue minus total costs.
Utility
Satisfaction or benefit that individuals gain from consuming goods and services.
Income Effect
When people feel poorer because they cannot buy as much with their fixed income.
Substitution Effect
When people change their consumption and buy similar but rival products or spend their money on other products.