Psychology - Applied - Advertising

background

what did Bandura show in 1963 related to advertising?

repeated SLT experiment with videos - children still emulated behaviour

Hanley (2000)?

commissioned by Independent Television Commission

impact of TV on children - influenced by colour, loud music and people that got away with bad behaviour

Buijzen + Valkenberg (2000)?

50 children asked to make xmas list:

• 67% of 7-8yr olds asked for at least 1 heavily advertised product,

• 49% of 9-10yr olds,

• 40% of 11-12yr olds,

Pine + Nash (2002)?

children who watched more commercial channels request more from Santa,

children’s requests did not correlate significantly with the most frequently advertised toy products on television in the build-up to Christmas. 90% of toys advertised didn’t feature in letters → recall for specific brand names is poor in the under-7s.

Welch et al (1979)?

male vs female voiceovers

Johnson and Young (2002) aim?

to investigate if advertisers script TV adverts for male and female school children for toys with gender stereotypical roles