DECA Performance Indicators

Marketing Cluster

Comply with the spirit and intent of laws and regulations

Demonstrates understanding and adherence to laws and regulations by making ethical decisions and ensuring actions align with legal and regulatory standards.

Discuss the nature of law and sources of law in the United States

The nature of law in the United States is to maintain order and protect rights, with its sources including the Constitution, statutes, administrative regulations, and court decisions.

Describe the United States' judicial system

The United States' judicial system is a dual court system consisting of federal and state courts, where judges interpret and apply laws through a structured process of trials and appeals to ensure justice and uphold the Constitution.

Describe methods used to protect intellectual property

Methods used to protect intellectual property include copyrights for creative works, patents for inventions, trademarks for brand identifiers, and trade secrets for confidential business information.

Describe legal issues affecting businesses

Legal issues affecting businesses include contracts, employment law, intellectual property rights, consumer protection, environmental regulations, and compliance with local, state, and federal laws.

Identify the basic torts relating to business enterprises

Basic torts relating to business enterprises include negligence, fraud, defamation, interference with contractual relations, and trespass to property.

Describe the nature of legally binding contracts

Legally binding contracts are agreements between two or more parties that create enforceable obligations, requiring an offer, acceptance, consideration, mutual intent, and legal capacity.

Describe the nature of legal procedure

The nature of legal procedure involves the rules and processes that govern how legal cases are initiated, conducted, and resolved in the court system to ensure fairness and justice.

Discuss the nature of debtor-creditor relationships

The nature of debtor-creditor relationships involves a legal and financial agreement where the debtor owes a debt or obligation to the creditor, who has the right to collect payment or enforce terms under the agreement.

Explain the nature of agency relationships

The nature of agency relationships involves a legal connection where one party (the agent) is authorized to act on behalf of another party (the principal) to create legal obligations or conduct business.

Discuss the nature of environmental law

Environmental law is a set of regulations and policies designed to protect natural resources, control pollution, and ensure sustainable development by governing how individuals and businesses interact with the environment.

Discuss the role of administrative law

Administrative law governs the actions and operations of government agencies, ensuring they follow legal procedures, make fair decisions, and implement laws effectively.

Explain types of business ownership

Types of business ownership include sole proprietorships, where one individual owns and operates the business; partnerships, where two or more people share ownership and responsibilities; corporations, which are separate legal entities owned by shareholders offering limited liability; and limited liability companies (LLCs), which combine the liability protection of a corporation with the tax benefits and flexibility of a partnership.

Explain the nature of import/export law

Import/export law governs the regulations and procedures that control the movement of goods across international borders, ensuring compliance with customs, tariffs, trade agreements, and safety standards to facilitate legal and efficient global trade.

Describe the nature of customs regulations

Customs regulations are rules established by governments to control the import and export of goods, including the assessment of duties and taxes, enforcement of trade restrictions, and protection of national security and public health.

Identify sources that provide relevant, valid written material

Sources that provide relevant, valid written material include academic journals, government publications, reputable books, trusted news outlets, and official organizational reports.

Extract relevant information from written materials

To extract relevant information from written materials, carefully read the content, identify key ideas and facts related to your purpose, summarize important points, and disregard unrelated or redundant details.

Apply written directions to achieve tasks

To apply written directions to achieve tasks, carefully read and understand each step, follow the instructions in the correct order, and verify your progress to ensure the task is completed accurately.

Analyze company resources to ascertain policies and procedures

To analyze company resources to ascertain policies and procedures, review documents such as employee handbooks, official manuals, internal memos, and company websites to identify guidelines, rules, and standard operating practices.

Identify company's brand promise

A company's brand promise is a clear, concise statement that communicates what customers can consistently expect from its products or services.

Determine ways of reinforcing the company's image through employee performance

Reinforce the company's image by training employees to consistently embody brand values in their communication, appearance, and customer interactions.

Discuss the nature of customer relationship management

Customer Relationship Management (CRM) is the strategic process of managing a company's interactions with current and potential customers by using data, technology, and personalized communication to improve customer satisfaction, loyalty, and long-term profitability.

Explain the role of ethics in customer relationship management

Ethics in customer relationship management plays a crucial role by ensuring that businesses handle customer data responsibly, communicate honestly, respect privacy, and build trust through fair and transparent practices that foster long-term, loyal relationships.

Describe the use of technology in customer relationship management

Technology in customer relationship management is used to collect, store, analyze, and manage customer data through CRM software, enabling businesses to personalize interactions, automate marketing and support tasks, track customer behavior, and enhance overall customer experience and retention.