LESSON 1: INTERPRETING MEANING IN PERSONAL, INTERPERSONAL, SOCIAL, AND CULTURAL TEXTS

INTERPRETATION OF MESSAGE

the process of constructing meaning from communication.

Formula of NTERPRETATION OF MESSAGE

• Message + Context + Experience → Meaning

LANGUAGE AND TONE

the choice of words and emotional quality of expression

AUDIENCE

the receiver of the message.

Formula of AUDIENCE

Message + Audience → Adjusted Communication

PURPOSE

the reason behind communication

PURPOSE

Purpose → Strategy → Message Form

CONTEXT

the situation in which communication occurs

Context formula

Words + Context → True Meaning

Main idea

the central thought of a text.

Main idea formula

Details + Support → Main Idea.

CONTENT AND INTENT

what is said and why it is said.

ATTITUDES, ASSUMPTIONS, AND PERSPECTIVES

underlying meanings in communication.

CRITICAL LISTENING, READING, AND VIEWING

active evaluation of information.

CRITICAL LISTENING, READING, AND VIEWING

Information + Analysis → Credibility Judgment

CULTURAL AWARENESS AND SENSITIVITY

understanding cultural influence on meaning.

IMPLIED MEANING

indirect or suggested meaning.

Ex; "Do whatever you want" → may imply frustration, not permission

Bias

a one-sided or unfair perspective

MAIN MESSAGE

the overall meaning of communication

MAIN MESSAGE

Content + Context + Purpose → Main Message