[ MIL ] UNIT 4: Types of Media

● Print media ● Broadcast media ● Film or cinema ● Video games and digital media ● New media

five types of media in widespread use today.

Print Media

is arguably the oldest type, entering use in the earliest days of written language itself.

Broadcast Media

evolved in leaps and bounds in the 20th century. These types do not rely on the production and distribution of physical copies as much as print media does because they distribute their messages "over the air".

Film

has evolved, from black-and-white "moving pictures" with no sound to highly sophisticated color movies, especially with the advent of digital cinema.

Video Games

are a relatively young type, first coming into vogue in the 1970s.

New Media

as the name suggests, is another young, growing type of media that has come into being with the advent of modern technology.

Human Communication

is a series of messages. Some are clear and explicit, while others are obscure and implied.

Developing media literacy

involves navigating a wide variety of media that our society uses to share and transfer information.

Media

is the plural form of "medium," which refers to a channel for general communication in a social context. Hence, they are channels or paths through which information is delivered from one person to another.

Print Media

EXAMPLES • Newspapers: The Philippine Star, Philippine Daily Inquirer, Manila Bulletin Books: Fantastic Beasts and Where To Find Them, Life of Pi, Ilustrado : Magazines: TIME Magazine, Chalk, Good Housekeeping

Broadcast Media

EXAMPLES • Television shows: TV Patrol (news program), How I Met Your Mother (sitcom), Tonight With Arnold Clavio (talk show) Radio programs: The Morning Rush (entertainment program), Radyo Balita (news program)

Film

EXAMPLES Comedy: "Spider-Man: Homecoming", "The Grand Budapest Hotel" Romance: "Big Fish", "La La Land" Horror: "The Ghost Bride", "Stephen King's 'It' Animation: "The LEGO Movie", "Moana"

Video Games

EXAMPLES Super Mario Bros. Clash of Clans The Uncharted series Horizon: Zero Dawn Overwatch

Media

EXAMPLES Blogging platforms: Wordpress, Tumblr Social media: Facebook, Instagram, Snapchat, Twitter Streaming media sites: YouTube, Spotify Streaming subscription services: Netflix, Hulu

Media Convergence

The coming together of media types, and their related industries, is known as called

Convergences

literally means an intersection, or a meeting of distinct forces, its meaning and power applies differently here.

Henry Jenkins (2006)

points out that "convergence is a word that manages to describe technological, industrial, cultural, and social changes."

computing, communication, and content.

by media convergence involves three C's of:

Technological Convergence Cultural convergence Organic convergence Global convergence Economic convergence

Jenkins identifies five types of convergence:

Technological Convergence

is perhaps the most common way to point out convergence in action.

Technological Convergence

makes it possible for media content to be supported on media types and platforms.

Cultural Convergence

the "flow" of stories from one format to another, and participatory culture

the "flow" of stories from one format to another

which can be seen in adaptations such as the Mars Ravelo print comic books being adapted into television series and films.

Participatory Culture

which allows media consumers to add some input on the media they consume, as well as create their own examples of that media. YouTube is a prominent example that demonstrates this.

Organic Convergence

is the natural outcome of a world filled with diverse media types.

Organic Convergence

Jenkins also calls this social convergence, or "media stacking".

Organic Convergence

can be seen in cases where a person is using their smartphone to send messages or browse the Internet while watching television, or reading a newspaper while a radio program plays in the background.

Global Convergence

is an arguably inevitable effect of media bridging the gap between geographically distant cultures and peoples is having these cultures influence each other.

Economic Convergence

refers to the linking of companies and businesses to media.