Communicating 'Me' - Media Literacy Vocabulary

Vocabulary flashcards based on lecture notes about communicating 'me' through media literacy education.

Print Media

A medium of mass communication through printed material, used to reach a large number of people.

Forms of Print Media

Magazine, Newspaper, Comics, Advertising Material, Books

Graphic Design

The art and practice of planning and projecting ideas and experiences with visual and textual content.

Vector Graphics

Created by accurate calculations, maintains quality sharpness even when enlarged; connected by lines and curves to form polygons. File Formats: .ps .ai .pdf

Raster Graphics

Created by pixels, generally stored in image files with varying formats, including JPEGs or GIFs. File Formats: .jpg .gif .png

Typography

The art of organizing letters and text (words) so that they are easy to read and visually appealing to the reader.

Typeface

The style of text.

Font

The variation of sizes and weights available in that typeface.

Kerning

The process of adjusting the spacing between characters (letters) in a proportional font to achieve a visually pleasing result.

Tracking

Uniformly increasing or decreasing the horizontal spacing between a range of characters.

Leading

The space between adjacent lines of type

Masthead

The title of the printed media, usually found at the top of the front page.

Dateline

A line of text that shows the full date of publication of the newspaper or magazine.

Front Cover Flash

Adverts aimed at announcing promotions, found on the front page of a magazine or newspaper.

Headlines

The titles given to the story, aiming to grab the reader’s attention and provide a brief description of what the story is about.

Columns

The format used to present text onto pages, divided into vertical blocks separated by gutters.

Captions

Also known as cutline, are one or two liners that describe a picture.

Political Bias

When a group of people share the same agenda of promoting a particular party.

Codes

Technical, written, and symbolic instruments are utilized to construct or suggest meaning.

Conventions

Generally accepted ways of constructing form and informing meaning in media products.

Page Size

Varies from business cards up to billboards.

Page Sizes

A3 – 297 x 420mm, Brochure Template – 210 x 99mm, A4 – 210 x 297mm, Business Card – 88 x 55mm, A5 – 148 x 210mm, Billboard Size – 3048 x 1524mm, A6 – 105x148mm

Light Weight, Portable and Disposable Medium

Newspapers characteristics are highly user friendly. Made availabe to purchase in many shopping spots.

Check-in

A digital service most people are blindly following the trend without understanding the danger involved in activating such a service.

Hosting

Web hosting service is where the user upload data including videos or visuals.