DEV COMM LESSON 2 PART 2

Diffusion/ Extension Model, Dependency Model, Participatory Model

What are the main Models of Dev Comm?

Diffusion/ Extension Model

A top-down one way model, mainly for information, technology and behavior change. From Experts to the public.

Dependency Model

A two-way model, wherein poorer country depends on rich countries.

Participatory Model

a two way model, wherein the community itself were encouraged to be involve as passive listener and cooperative , for sustainability and ownership. Community centered.

Information Dissemination approach, Behavior Change Communication, Social Marketing Approach, Entertainment education, Advocacy Approach, Participatory Rural Communication Appraisal (PRCA)

Main Approaches of Dev Comm

Information Dissimination Approach

An Dev Comm approach that involve Posters, flyer, phamplets, etc. for Awareness and Change of Behavior.

Behavior Change Communication

to influence specific behavior

Social Marketing Approach

To sell ideas for behavior, to improve well-being. For branding, health, and diversity.

Entertainment Education

using entertainment to improve life

Advocacy Approach

for policy change, to mobilize leaders to push for social change

Participatory Rural Communication Appraisal

Involvement of the public in decision making. Hands on method in engaging communities on what they need.