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ANTHROPOLOGY
The self and person in contemporary anthropology and the self being embedded in culture
WESTERN SELF VS. NON-WESTERN SELF
By Wolter (2013)
Western Self
autonomous and egocentric
Non-Western / Eastern Self
identity shared with others and derived from a culture instead of a “self”
INDIVIDUALISM-COLLECTIVISM MODEL
By Markus and Kitayama (1991)
INDIVIDUALISM
A human being has an individualistic nature and is an independent part of the universe and the society
INDIVIDUALISM
Traits: Uniqueness, Self-Sufficiency, Independence, Autonomy
COLLECTIVISM
A human being is an integral part of the universe and the society
COLLECTIVISM
People are fundamentally connected
COLLECTIVISM
Duty towards all others is a very important matter
COLLECTIVISM
Traits: Social rules focus on promoting selflessness, Working as a group, Doing what’s best for society, Families and communities have a central role