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Identifying competitive advantage
Strategies used by a business to gain an edge over its competitors
Strategic role of operations management
Holistic and overarching contribution of the transformation process to the achievement of operational objectives = involving pursuit of engineering a competitive advantage to maximise profitability
Cost leadership
Aiming to have the lowest costs or to be the most price competitive in their market ie. Offering value for money
How to achieve cost leadership
Achieving economies of scale = ↓ per unit cost of production
Implementing technology =↑ output or ↓input
Control of production costs
R&D = innovation and development of new production techniques, new materials, and reductions in waste
Product differentiation
Developing and promoting difference between a business's products to those of the competitors = ↑ price and build brand loyalty
How to differentiate products
Product features = distinguish them from others in the market, innovative design , quality, service, brand image, convenience, augmented features
Operation performance objectives
Goals that relate to particular aspects of the transformation function and be allocated to particular key performance indicators in the following areas
QFCCoDeS
Quality
Quality of conformance ( now well the good or service meets a prescribed standard with certain specifications ), design ( how well a good is made or a service is delivered ), service ( reliability, meeting needs, timelines of delivery)
QCoDeS
Speed
The time it takes for the operation processes to respond to changes in market demand / consumer demand, time taken to complete transformation process, reducing wait times, short lead times = ↑ sales opportunities
Dependability
How consistent and reliable a business products are, how reliably operations processes can meet customer expectations
Flexibility
Adaptability of operation processes to changes in the market and how quick it can adjust, can be achieved by increasing the capacity / flexibility of the production process, or increasing number of service providers, skill level, technology
Customisation
Individualised products to meet consumer / specific market need
Cost
Minimisation of expenses so that operation processes are conducted as cheaply as possible, minimisation of cogs, and expenses within the operations process to achieve cost leadership, idea to lower production costs and expenses as much as possible without trading off quality
Inputs
Transformed resources = inputs that are changed or converted in the operations process
Transforming resources = inputs that carry out the transformation process
Transformation process
The business processes that involve adding value through transformation of inputs into outputs, ‘ production ‘ of goods or services
Outputs
Good or service, good = tangible product, service = intangible product
Operations strategies
Quality management, supply chain management, inventory management
Qualify management
Concept that focuses on managing the total business to deliver quality to consumers, business wide commitment to excellence that is applied to every aspect of the business's operation: quality control, quality assurance, quality improvement
Quality control
Use of inspections at various points in production process to check for problems / defects before they happen in the process
Quality assurance
Use of a system to ensure all set standards are achieved in production, preventing defects before they happen in the process
Quality improvement
Ongoing commitment to improving good and / or service = continuous improvement as business's will improve quality of its products over time: sourcing higher quality inputs, technology upgrades, staff training, combines the collective talents, learning and experience within a company and by engaging stakeholders to create a platform for improvement
Supply chain management
Integrating and managing flow of supplies throughout the inputs, transformation process, and outputs to best meet customer needs, overall aim = make sure customers needs are met, represents an effort by suppliers to develop and implement supply chains that are as efficient and economical as possible, sourcing, logistics, distribution
Sourcing
The purchase of inputs for the transformation process, choice of supplier influenced by consumer demand, quality of inputs required, flexibility and timelines of supply, cost of supplier,
Global sourcing
Businesses purchasing supplies or services without being constrained by location
Logistics
Transport, storage, warehousing, materials handling and packaging
Transport
Logistics concerned with the physical movement of inventory
Storage
Finding a secure place to hold stock until it is required
Warehousing
Use of warehouses for the storage, protection and later, distribution of stock
Materials handling and packaging
Enables safe movement and storage of certain goods - specifically hazardous / fragile material
Distribution
Ways of getting the goods or services to a customer
Distribution centre
Specialised warehouse used for receiving, storing, and wholesale distribution of goods
Inventory management
Process of ordering, storing, using, and selling a company's raw materials, components, and finished products
Inventory/stock
Amount of raw materials, work in progress, and finished goods that a business has on hand at any particular point in time
Just in time
An inventory management approach which ensures that the exact amount of material inputs will arrive only as they are needed in the operations process
Advantages of holding stock
Reducing lead times between order and delivery
Making products in bulk may reduce costs as there are economies of scale in purchasing inputs
Gives the opportunity for business to generate immediate revenue
Disadvantages of holding stock
Costs associated holding stock, including storage charges, spoilage, insurance theft and handling expenses
The cost of obsolescence, which can occur if stock remains unsold